A data profile of the people who buy, follow and care about College in Denmark — modelled from more than twelve digital signal sources. College has an estimated audience of 761,006 people in Denmark.
College has an estimated audience of 761,006 people in Denmark. 61.7% are female, 38.3% are male, average age 42.9. Top brand affinities: Student, University, Volunteering, High school, Primary education.
Top brand affinities include Student, University, Volunteering, with strongest over-indexing on Student (1.55× the country average).
Demographically, the College audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Travelling.
The typical College fan in Denmark is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Student.
The key figures that characterise the College profile in Denmark.
61.7% are female, 38.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.9 |
| Estimated audience size | 761,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide College audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Undergraduate education | Business & Career | 1.92× | ||
| 02 | Bachelor's degree | Business & Career | 1.81× | ||
| 03 | Academic degree | Business & Career | 1.79× | ||
| 04 | High school | Business & Career | 1.75× | ||
| 05 | Postgraduate education | Business & Career | 1.75× | ||
| 06 | International student | Business & Career | 1.72× | ||
| 07 | Secondary education | Kids & Family | 1.70× | ||
| 08 | International relations | Business & Career | 1.69× | ||
| 09 | Internship | Business & Career | 1.68× | ||
| 10 | University | Business & Career | 1.65× | ||
| 11 | University of Copenhagen | Business & Career | 1.60× | ||
| 12 | Aalborg University | Business & Career | 1.60× | ||
| 13 | Youth | Kids & Family | 1.59× | ||
| 14 | Primary education | Kids & Family | 1.58× | ||
| 15 | Gymnasium (school) | Kids & Family | 1.56× | ||
| 16 | Student | Business & Career | 1.55× | ||
| 17 | Master's degree | Business & Career | 1.55× | ||
| 18 | Doctor of Philosophy | Business & Career | 1.54× | ||
| 19 | Lecture | Literature | 1.52× | ||
| 20 | Volunteering | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Travelling | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.43× | |
| Convenience Orientation | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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