A data profile of the people who buy, follow and care about College in Portugal — modelled from more than twelve digital signal sources. College has an estimated audience of 1,363,654 people in Portugal.
The average College fan in Portugal is 41.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Self-awareness, High school, Exame Nacional do Ensino Médio, with strongest over-indexing on Self-awareness (1.55× the country average).
Demographically, the College audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical College fan in Portugal is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Self-awareness.
The key figures that characterise the College profile in Portugal.
60.4% are female, 39.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 41.4 |
| Estimated audience size | 1,363,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide College audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.41× | |
| 02 | Setúbal District | ~200K | 1.25× | |
| 03 | Porto District | ~400K | 1.19× | |
| 04 | Santarém District | ~80K | 1.19× | |
| 05 | Faro District | ~100K | 1.11× | |
| 06 | Coimbra District | ~70K | 1.11× | |
| 07 | Leiria District | ~80K | 1.02× | |
| 08 | Braga District | ~100K | 1.01× | |
| 09 | Aveiro District | ~100K | 1.01× | |
| 10 | Madeira | ~40K | 1.01× | |
| 11 | Bragança District | ~20K | 1.00× | |
| 12 | Azores | ~40K | 0.99× | |
| 13 | Viana do Castelo District | ~30K | 0.99× | |
| 14 | Beja District | ~20K | 0.98× | |
| 15 | Vila Real District | ~20K | 0.97× | |
| 16 | Guarda District | ~20K | 0.97× | |
| 17 | Portalegre District | ~10K | 0.97× | |
| 18 | Castelo Branco District | ~30K | 0.96× | |
| 19 | Évora District | ~20K | 0.96× | |
| 20 | Viseu District | ~40K | 0.94× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music education | Music & Radio | 2.69× | ||
| 02 | Vestibular | Health | 2.66× | ||
| 03 | Exame Nacional do Ensino Médio | Business & Career | 2.56× | ||
| 04 | Music school | Music & Radio | 2.56× | ||
| 05 | Faculty (division) | Business & Career | 2.52× | ||
| 06 | Bachelor's degree | Business & Career | 2.36× | ||
| 07 | Private school | Kids & Family | 2.33× | ||
| 08 | High school | Business & Career | 2.29× | ||
| 09 | Student exchange program | Business & Career | 2.10× | ||
| 10 | Scholarship | Kids & Family | 2.10× | ||
| 11 | Postgraduate education | Business & Career | 2.07× | ||
| 12 | Academic degree | Business & Career | 2.07× | ||
| 13 | Private university | Business & Career | 2.01× | ||
| 14 | Undergraduate education | Business & Career | 1.98× | ||
| 15 | Master's degree | Business & Career | 1.92× | ||
| 16 | Distance education | Business & Career | 1.84× | ||
| 17 | Professional development | Business & Career | 1.81× | ||
| 18 | Self-awareness | Health | 1.55× | ||
| 19 | Pedagogy | Kids & Family | 1.53× | ||
| 20 | Gated community | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.24× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
College has an estimated audience of 1,363,654 people in Portugal, concentrated in Lisbon District and Porto District.
60.4% of College fans are female, 39.6% are male, with an average age of 41.4 years.
College fans show strongest brand affinity for Self-awareness (1.55×), High school (2.29×), and Exame Nacional do Ensino Médio (2.56×) over the country average.
College fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on High school (2.29×), Exame Nacional do Ensino Médio (2.56×), Vestibular (2.66×), and Postgraduate education (2.07×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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