A data profile of the people who buy, follow and care about Self-awareness in Portugal — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 2,404,372 people in Portugal.
The average Self-awareness fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Auchan, Self-knowledge (psychology), with strongest over-indexing on OLX (1.54× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Self-awareness fan in Portugal is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for OLX.
The key figures that characterise the Self-awareness profile in Portugal.
71.9% are female, 28.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 45.6 |
| Estimated audience size | 2,404,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Self-awareness audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
Where the Self-awareness audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.10× | |
| 02 | Portalegre District | ~30K | 1.10× | |
| 03 | Guarda District | ~30K | 1.08× | |
| 04 | Beja District | ~40K | 1.06× | |
| 05 | Vila Real District | ~50K | 1.04× | |
| 06 | Évora District | ~40K | 1.04× | |
| 07 | Castelo Branco District | ~50K | 1.02× | |
| 08 | Azores | ~70K | 0.99× | |
| 09 | Viana do Castelo District | ~60K | 0.99× | |
| 10 | Viseu District | ~80K | 0.98× | |
| 11 | Madeira | ~70K | 0.97× | |
| 12 | Leiria District | ~100K | 0.95× | |
| 13 | Coimbra District | ~100K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.93× | |
| 15 | Braga District | ~200K | 0.92× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Lisbon District | ~600K | 0.86× | |
| 19 | Porto District | ~400K | 0.83× | |
| 20 | Santarém District | ~100K | 0.83× |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.38× | ||
| 02 | Day care | Health | 2.03× | ||
| 03 | Showroomprive | Fashion & Accessoires | 1.97× | ||
| 04 | Son | Kids & Family | 1.96× | ||
| 05 | Health And Beauty | Beauty & Wellness | 1.94× | ||
| 06 | Self-knowledge (psychology) | Health | 1.93× | ||
| 07 | Dog health | Pets & Animals | 1.82× | ||
| 08 | Decoration | Home & Garden | 1.72× | ||
| 09 | Aldi | Shopping | 1.66× | ||
| 10 | Auchan | Shopping | 1.65× | ||
| 11 | Self-love | Health | 1.64× | ||
| 12 | Embroidery | Home & Garden | 1.60× | ||
| 13 | Child care | Kids & Family | 1.57× | ||
| 14 | Self-confidence | Health | 1.55× | ||
| 15 | OLX | Shopping | 1.54× | ||
| 16 | Pajamas | Fashion & Accessoires | 1.54× | ||
| 17 | Astrology | Health | 1.53× | ||
| 18 | Conforama | Home & Garden | 1.53× | ||
| 19 | Human nutrition | Food & Beverages | 1.52× | ||
| 20 | Skirt | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.26× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.90× |
Self-awareness has an estimated audience of 2,404,372 people in Portugal, concentrated in Lisbon District and Porto District.
71.9% of Self-awareness fans are female, 28.1% are male, with an average age of 45.6 years.
Self-awareness fans show strongest brand affinity for OLX (1.54×), Auchan (1.65×), and Self-knowledge (psychology) (1.93×) over the country average.
Self-awareness fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Self-awareness itself, the audience over-indexes on Auchan (1.65×), Self-knowledge (psychology) (1.93×), Child development (2.38×), and Aldi (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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