A data profile of the people who buy, follow and care about Human nutrition in Portugal — modelled from more than twelve digital signal sources. Human nutrition has an estimated audience of 1,485,493 people in Portugal.
The average Human nutrition fan in Portugal is 45.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Auchan, FlixBus, Primark, with strongest over-indexing on Auchan (1.76× the country average).
Demographically, the Human nutrition audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Human nutrition fan in Portugal is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Auchan.
The key figures that characterise the Human nutrition profile in Portugal.
73.4% are female, 26.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 45.8 |
| Estimated audience size | 1,485,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Human nutrition audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 11.6% |
| United Kingdom | 6.8% |
Where the Human nutrition audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~50K | 1.11× | |
| 02 | Coimbra District | ~80K | 1.06× | |
| 03 | Leiria District | ~80K | 1.04× | |
| 04 | Aveiro District | ~100K | 1.01× | |
| 05 | Faro District | ~100K | 0.99× | |
| 06 | Braga District | ~100K | 0.98× | |
| 07 | Setúbal District | ~200K | 0.97× | |
| 08 | Porto District | ~300K | 0.92× | |
| 09 | Santarém District | ~70K | 0.92× | |
| 10 | Lisbon District | ~400K | 0.90× |
The strongest cross-interests of the Human nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paleolithic diet | Health | 2.43× | ||
| 02 | Microwave oven | Home & Garden | 2.10× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 1.92× | ||
| 04 | Aldi | Shopping | 1.86× | ||
| 05 | Organic farming | Food & Beverages | 1.78× | ||
| 06 | Bedroom furniture | Home & Garden | 1.77× | ||
| 07 | Hair conditioner | Beauty & Wellness | 1.77× | ||
| 08 | Auchan | Shopping | 1.76× | ||
| 09 | Primark | Shopping | 1.75× | ||
| 10 | Snack food | Food & Beverages | 1.74× | ||
| 11 | Child care | Kids & Family | 1.72× | ||
| 12 | Dinner | Food & Beverages | 1.71× | ||
| 13 | Local food | Food & Beverages | 1.65× | ||
| 14 | Rural tourism | Travel & Leisure | 1.63× | ||
| 15 | Desserts | Food & Beverages | 1.62× | ||
| 16 | Knitting | Home & Garden | 1.59× | ||
| 17 | FlixBus | Cars & Mobility | 1.57× | ||
| 18 | Pizza | Food & Beverages | 1.57× | ||
| 19 | Self-awareness | Health | 1.52× | ||
| 20 | Big Brother (TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.72× | |
| Indulgence | JOY | 1.52× | |
| Design Affinity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 1.03× |
Human nutrition has an estimated audience of 1,485,493 people in Portugal, concentrated in Lisbon District and Porto District.
73.4% of Human nutrition fans are female, 26.6% are male, with an average age of 45.8 years.
Human nutrition fans show strongest brand affinity for Auchan (1.76×), FlixBus (1.57×), and Primark (1.75×) over the country average.
Human nutrition fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Human nutrition itself, the audience over-indexes on FlixBus (1.57×), Primark (1.75×), Big Brother (TV series) (1.51×), and Aldi (1.86×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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