A data profile of the people who buy, follow and care about Human nutrition in Spain — modelled from more than twelve digital signal sources. Human nutrition has an estimated audience of 3,114,950 people in Spain.
Human nutrition has an estimated audience of 3,114,950 people in Spain. 71.9% are female, 28.1% are male, average age 46.8. Top brand affinities: Detox, Revenge (TV series), Brico Dépôt, IBEX 35, Paleolithic diet.
Top brand affinities include Detox, Revenge (TV series), Brico Dépôt, with strongest over-indexing on Detox (18.69× the country average).
Demographically, the Human nutrition audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
The typical Human nutrition fan in Spain is more female, around 46.8 years old, with strong Mindfulness tendencies and a notable affinity for Detox.
The key figures that characterise the Human nutrition profile in Spain.
71.9% are female, 28.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 46.8 |
| Estimated audience size | 3,114,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Human nutrition audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 11.6% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Human nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detox | Health | 18.69× | ||
| 02 | Revenge (TV series) | Movies & TV | 18.68× | ||
| 03 | Almond milk | Food & Beverages | 8.59× | ||
| 04 | Nutritionist | Food & Beverages | 5.11× | ||
| 05 | Paleolithic diet | Health | 5.10× | ||
| 06 | Broadway theatre | Travel & Leisure | 4.32× | ||
| 07 | Road trip | Travel & Leisure | 4.20× | ||
| 08 | Sun tanning | Beauty & Wellness | 4.05× | ||
| 09 | Gluten | Health | 3.82× | ||
| 10 | Brico Dépôt | Shopping | 3.62× | ||
| 11 | Maisons du Monde | Home & Garden | 3.47× | ||
| 12 | Hair conditioner | Beauty & Wellness | 3.21× | ||
| 13 | IBEX 35 | Business & Career | 2.47× | ||
| 14 | Caixabank | Business & Career | 2.42× | ||
| 15 | Happiness | Health | 1.91× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.85× | ||
| 17 | Desserts | Food & Beverages | 1.76× | ||
| 18 | Spas | Beauty & Wellness | 1.75× | ||
| 19 | Kitchen | Home & Garden | 1.64× | ||
| 20 | Politics | Politics & Society | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.21× | |
| Convenience Orientation | PREMIUM | 1.90× | |
| Community Orientation | OPEN | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.49× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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