A data profile of the people who buy, follow and care about Human nutrition in Brazil — modelled from more than twelve digital signal sources. Human nutrition has an estimated audience of 6,330,384 people in Brazil.
Human nutrition has an estimated audience of 6,330,384 people in Brazil. 76.2% are female, 23.8% are male, average age 44.6. Top brand affinities: MSN, Preta Gil, NASDAQ, Sugar substitute, Gluten-free diet.
Top brand affinities include MSN, Preta Gil, NASDAQ, with strongest over-indexing on MSN (2.18× the country average).
Demographically, the Human nutrition audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Human nutrition fan in Brazil is more female, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Human nutrition profile in Brazil.
76.2% are female, 23.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 44.6 |
| Estimated audience size | 6,330,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Human nutrition audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 11.6% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Human nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metal detector | Home & Garden | 11.76× | ||
| 02 | Holiday Inn | Travel & Leisure | 11.53× | ||
| 03 | Will Ferrell | Movies & TV | 8.13× | ||
| 04 | Gluten-free diet | Food & Beverages | 5.58× | ||
| 05 | Sugar substitute | Food & Beverages | 5.32× | ||
| 06 | NASDAQ | Business & Career | 3.45× | ||
| 07 | Comedy club | Movies & TV | 3.39× | ||
| 08 | Career development | Business & Career | 3.19× | ||
| 09 | Physical therapy | Business & Career | 2.39× | ||
| 10 | Millie Bobby Brown | Movies & TV | 2.31× | ||
| 11 | MSN | News | 2.18× | ||
| 12 | Waxing | Beauty & Wellness | 1.99× | ||
| 13 | Microwave oven | Home & Garden | 1.79× | ||
| 14 | Nonprofit organization | Politics & Society | 1.74× | ||
| 15 | Enel | Home & Garden | 1.71× | ||
| 16 | Dafiti | Fashion & Accessoires | 1.71× | ||
| 17 | Lodging | Travel & Leisure | 1.67× | ||
| 18 | Hair removal | Beauty & Wellness | 1.62× | ||
| 19 | Milk | Food & Beverages | 1.54× | ||
| 20 | Preta Gil | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.81× | |
| Individualism | JOY | 1.75× | |
| Indulgence | JOY | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.42× | |
| Luxury Orientation | PREMIUM | 0.49× | |
| Need for Security | CONSERVATISM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.