A data profile of the people who buy, follow and care about Organic farming in Portugal — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 1,583,469 people in Portugal.
The average Organic farming fan in Portugal is 43.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Azores.
Top brand affinities include Organic product, Gourmet Foods, Sustainable agriculture, with strongest over-indexing on Organic product (4.17× the country average).
Demographically, the Organic farming audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Organic farming fan in Portugal is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Organic product.
The key figures that characterise the Organic farming profile in Portugal.
53.2% are female, 46.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 43.3 |
| Estimated audience size | 1,583,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Organic farming audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
Where the Organic farming audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~200K | 4.30× | |
| 02 | Bragança District | ~20K | 1.04× | |
| 03 | Guarda District | ~20K | 1.03× | |
| 04 | Beja District | ~30K | 1.01× | |
| 05 | Vila Real District | ~30K | 1.00× | |
| 06 | Évora District | ~30K | 0.99× | |
| 07 | Viana do Castelo District | ~40K | 0.98× | |
| 08 | Castelo Branco District | ~30K | 0.98× | |
| 09 | Viseu District | ~50K | 0.96× | |
| 10 | Madeira | ~40K | 0.96× | |
| 11 | Coimbra District | ~70K | 0.94× | |
| 12 | Leiria District | ~80K | 0.93× | |
| 13 | Braga District | ~100K | 0.92× | |
| 14 | Aveiro District | ~100K | 0.92× | |
| 15 | Faro District | ~90K | 0.90× | |
| 16 | Porto District | ~300K | 0.88× | |
| 17 | Setúbal District | ~200K | 0.88× | |
| 18 | Santarém District | ~70K | 0.88× | |
| 19 | Lisbon District | ~300K | 0.70× |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable agriculture | Home & Garden | 4.25× | ||
| 02 | Organic product | Food & Beverages | 4.17× | ||
| 03 | Gourmet Foods | Food & Beverages | 3.57× | ||
| 04 | Agricultural engineering | Business & Career | 3.05× | ||
| 05 | Corpo Saudável | Topic | 2.95× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 2.46× | ||
| 07 | Vegetarian cuisine | Food & Beverages | 2.44× | ||
| 08 | Local food | Food & Beverages | 2.40× | ||
| 09 | Agribusiness | Politics & Society | 2.34× | ||
| 10 | Organic food | Food & Beverages | 2.07× | ||
| 11 | Dinner | Food & Beverages | 1.97× | ||
| 12 | Public health | Politics & Society | 1.96× | ||
| 13 | Healthy diet | Health | 1.93× | ||
| 14 | Natural product | Food & Beverages | 1.91× | ||
| 15 | Self-awareness | Health | 1.82× | ||
| 16 | Renovation | Home & Garden | 1.78× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 1.73× | ||
| 18 | Stradivarius | Shopping | 1.67× | ||
| 19 | Veganism | Food & Beverages | 1.54× | ||
| 20 | Self-esteem | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.97× | |
| Sustainability | BALANCE | 1.90× | |
| Design Affinity | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.98× |
Organic farming has an estimated audience of 1,583,469 people in Portugal, concentrated in Lisbon District and Porto District.
53.2% of Organic farming fans are female, 46.8% are male, with an average age of 43.3 years.
Organic farming fans show strongest brand affinity for Organic product (4.17×), Gourmet Foods (3.57×), and Sustainable agriculture (4.25×) over the country average.
Organic farming fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Azores (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Organic farming itself, the audience over-indexes on Gourmet Foods (3.57×), Sustainable agriculture (4.25×), Vegetarian cuisine (2.44×), and Organic food (2.07×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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