A data profile of the people who buy, follow and care about Public health in Portugal — modelled from more than twelve digital signal sources. Public health has an estimated audience of 2,171,685 people in Portugal.
Public health has an estimated audience of 2,171,685 people in Portugal. 69.9% are female, 30.1% are male, average age 44.1. Top brand affinities: Organic farming, Flower, Local food, Bikini, BP.
Top brand affinities include Organic farming, Flower, Local food, with strongest over-indexing on Organic farming (1.96× the country average).
Demographically, the Public health audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Mindfulness.
The typical Public health fan in Portugal is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Organic farming.
The key figures that characterise the Public health profile in Portugal.
69.9% are female, 30.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 44.1 |
| Estimated audience size | 2,171,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Public health audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toothbrush | Beauty & Wellness | 2.28× | ||
| 02 | Tooth brushing | Health | 2.23× | ||
| 03 | Sport Club Corinthians Paulista | Sports | 2.23× | ||
| 04 | Organic farming | Food & Beverages | 1.96× | ||
| 05 | Microwave oven | Home & Garden | 1.87× | ||
| 06 | Oysho | Fashion & Accessoires | 1.86× | ||
| 07 | Online food ordering | Food & Beverages | 1.83× | ||
| 08 | Massimo Dutti | Shopping | 1.78× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.75× | ||
| 10 | Local food | Food & Beverages | 1.74× | ||
| 11 | Charitable organization | Politics & Society | 1.73× | ||
| 12 | Bikini | Fashion & Accessoires | 1.65× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.63× | ||
| 14 | Hair conditioner | Beauty & Wellness | 1.61× | ||
| 15 | Cupcake | Food & Beverages | 1.58× | ||
| 16 | Mango | Shopping | 1.55× | ||
| 17 | Bedroom furniture | Home & Garden | 1.55× | ||
| 18 | BP | Cars & Mobility | 1.54× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.61× | |
| Mindfulness | BALANCE | 1.48× | |
| Sustainability | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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