A data profile of the people who buy, follow and care about Agribusiness in Portugal — modelled from more than twelve digital signal sources. Agribusiness has an estimated audience of 1,353,141 people in Portugal.
The average Agribusiness fan in Portugal is 41.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fertilizer, Organic farming, Do it yourself (DIY), with strongest over-indexing on Fertilizer (5.17× the country average).
Demographically, the Agribusiness audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Agribusiness fan in Portugal is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Fertilizer.
The key figures that characterise the Agribusiness profile in Portugal.
49.3% are female, 50.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 41.9 |
| Estimated audience size | 1,353,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Agribusiness audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 21.2% |
| United States | 10.8% |
| Italy | 4.9% |
Where the Agribusiness audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.12× | |
| 03 | Guarda District | ~20K | 1.10× | |
| 04 | Beja District | ~20K | 1.08× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~20K | 1.05× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~30K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~60K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~90K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~80K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.92× | |
| 18 | Porto District | ~300K | 0.90× | |
| 19 | Santarém District | ~60K | 0.90× | |
| 20 | Lisbon District | ~300K | 0.76× |
The strongest cross-interests of the Agribusiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 5.17× | ||
| 02 | Toyota RAV4 | Cars & Mobility | 5.17× | ||
| 03 | Toyota Hilux | Cars & Mobility | 4.02× | ||
| 04 | Solar power | Home & Garden | 2.79× | ||
| 05 | SporTV | Sports | 2.76× | ||
| 06 | Sport Club Corinthians Paulista | Sports | 2.52× | ||
| 07 | Campeonato Brasileiro Série A | Sports | 2.45× | ||
| 08 | Tooth brushing | Health | 2.42× | ||
| 09 | Organic farming | Food & Beverages | 2.34× | ||
| 10 | Nightlife | Arts & Culture | 2.33× | ||
| 11 | Sustainable energy | Home & Garden | 2.23× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.90× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.89× | ||
| 14 | Local food | Food & Beverages | 1.68× | ||
| 15 | Renovation | Home & Garden | 1.67× | ||
| 16 | Grilling | Food & Beverages | 1.67× | ||
| 17 | Social movement | Politics & Society | 1.57× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 19 | Online newspaper | News | 1.54× | ||
| 20 | Pet store | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.80× | |
| DIY Mentality | THRILL | 1.58× | |
| Sustainability | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.87× |
Agribusiness has an estimated audience of 1,353,141 people in Portugal, concentrated in Lisbon District and Porto District.
49.3% of Agribusiness fans are female, 50.7% are male, with an average age of 41.9 years.
Agribusiness fans show strongest brand affinity for Fertilizer (5.17×), Organic farming (2.34×), and Do it yourself (DIY) (1.54×) over the country average.
Agribusiness fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Agribusiness itself, the audience over-indexes on Organic farming (2.34×), Do it yourself (DIY) (1.54×), Sustainable energy (2.23×), and Renovation (1.67×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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