A data profile of the people who buy, follow and care about Natural product in Portugal — modelled from more than twelve digital signal sources. Natural product has an estimated audience of 1,959,028 people in Portugal.
The average Natural product fan in Portugal is 47.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Auchan, Self-esteem, with strongest over-indexing on WhatsApp (1.63× the country average).
Demographically, the Natural product audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Natural product fan in Portugal is more female, around 47.3 years old, with strong Mindfulness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Natural product profile in Portugal.
71.7% are female, 28.3% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 47.3 |
| Estimated audience size | 1,959,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 37% |
of the worldwide Natural product audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 4.8% |
| United Kingdom | 4.4% |
Where the Natural product audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guarda District | ~30K | 1.16× | |
| 02 | Vila Real District | ~40K | 1.10× | |
| 03 | Castelo Branco District | ~40K | 1.08× | |
| 04 | Azores | ~60K | 1.04× | |
| 05 | Viana do Castelo District | ~50K | 1.04× | |
| 06 | Viseu District | ~70K | 1.02× | |
| 07 | Madeira | ~60K | 1.01× | |
| 08 | Coimbra District | ~90K | 0.98× | |
| 09 | Leiria District | ~100K | 0.97× | |
| 10 | Aveiro District | ~100K | 0.95× | |
| 11 | Braga District | ~200K | 0.94× | |
| 12 | Faro District | ~100K | 0.94× | |
| 13 | Setúbal District | ~200K | 0.93× | |
| 14 | Porto District | ~400K | 0.90× | |
| 15 | Santarém District | ~80K | 0.90× | |
| 16 | Lisbon District | ~500K | 0.88× |
The strongest cross-interests of the Natural product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.37× | ||
| 02 | Eye liner | Beauty & Wellness | 2.32× | ||
| 03 | Shampoo | Beauty & Wellness | 2.12× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 2.07× | ||
| 05 | Hair conditioner | Beauty & Wellness | 1.98× | ||
| 06 | Organic farming | Food & Beverages | 1.91× | ||
| 07 | Costume jewelry | Fashion & Accessoires | 1.80× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.77× | ||
| 09 | Local food | Food & Beverages | 1.73× | ||
| 10 | EDreams | Travel & Leisure | 1.73× | ||
| 11 | Romance novels | Literature | 1.73× | ||
| 12 | Black Friday (shopping) | Shopping | 1.71× | ||
| 13 | Auchan | Shopping | 1.66× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.66× | ||
| 15 | Internet & Social Media | 1.63× | |||
| 16 | Self-esteem | Health | 1.63× | ||
| 17 | Skin care | Beauty & Wellness | 1.61× | ||
| 18 | Dinner | Food & Beverages | 1.58× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Pizza | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.60× | |
| Design Affinity | PREMIUM | 1.45× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.91× |
Natural product has an estimated audience of 1,959,028 people in Portugal, concentrated in Lisbon District and Porto District.
71.7% of Natural product fans are female, 28.3% are male, with an average age of 47.3 years.
Natural product fans show strongest brand affinity for WhatsApp (1.63×), Auchan (1.66×), and Self-esteem (1.63×) over the country average.
Natural product fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Natural product itself, the audience over-indexes on Auchan (1.66×), Self-esteem (1.63×), Natural skin care (2.37×), and Lingerie (1.77×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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