Natural product Audience in Germany
Natural product has an estimated audience of 4,593,203 people in Germany. 68.0% are female, 32.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Preacher (comics), Home Delivery, Škoda Kodiaq, Euphonium.
The average Natural product fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Preacher (comics), Home Delivery, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Natural product audience skews more female with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Natural product fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 39.2 |
| Estimated audience size | 4,593,203 |
Audience persona
The typical Natural product fan in Germany is more female, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 923,430 | 0.92× |
| Bayern | 843,778 | 1.14× |
| Baden-Württemberg | 806,008 | 1.29× |
| Niedersachsen | 474,446 | 1.06× |
| Hessen | 284,497 | 0.81× |
| Sachsen | 270,343 | 1.2× |
| Rheinland-Pfalz | 245,170 | 1.07× |
| Berlin | 167,144 | 0.81× |
| Brandenburg | 139,232 | 0.98× |
| Thüringen | 138,754 | 1.19× |
| Schleswig-Holstein | 132,142 | 0.8× |
| Sachsen-Anhalt | 94,993 | 0.8× |
| Hamburg | 80,999 | 0.78× |
| Mecklenburg-Vorpommern | 77,718 | 0.89× |
| Saarland | 59,876 | 1.06× |
| Bremen | 47,386 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 7.85× | Literature |
| Home Delivery | 2.37× | Food & Beverages |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Euphonium | 8.35× | Music & Radio |
| Corfu (regional unit) | 2.12× | Travel & Leisure |
| Molly Hatchet | 8.44× | Music & Radio |
| Volvo V60 | 3.05× | Cars & Mobility |
| Cachorro | 2.16× | Pets & Animals |
| Hauptschule | 4.49× | Kids & Family |
| Bank account | 1.67× | Business & Career |
| Wolverine (comics) | 2.82× | Literature |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Google Home | 2.74× | Technology & Electronics |
| Theocracy | 4.76× | Music & Radio |
| The Hunt (2012 film) | 2.02× | Movies & TV |
| Fatteh | 4.64× | Food & Beverages |
| Pantsuit | 2.84× | Fashion & Accessoires |
| Hasan Minhaj | 9.26× | Movies & TV |
| Joshua Jackson | 1.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.41 |
| Indulgence | JOY | 1.43 |
| Sports Activity | POWER | 1.35 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.31 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 4.8% |
| United Kingdom | 4.4% |
See Natural product audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Natural product have in Germany?
Natural product has an estimated audience of 4,593,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural product fans?
68.0% of Natural product fans are female, 32.0% are male, with an average age of 39.2 years.
Which brands do Natural product fans like most?
Natural product fans show strongest brand affinity for Stradivarius (1.97×), Preacher (comics) (7.85×), and Home Delivery (2.37×) over the country average.
Where do Natural product fans live in Germany?
Natural product fans in Germany are most concentrated in Nordrhein-Westfalen (reach 923,430), Bayern (reach 843,778), and Baden-Württemberg (reach 806,008). These three regions account for the largest share of the active audience.
What other brands do Natural product fans also like?
Beyond Natural product itself, the audience over-indexes on Preacher (comics) (7.85×), Home Delivery (2.37×), Škoda Kodiaq (1.64×), and Euphonium (8.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.