A data profile of the people who buy, follow and care about Organic product in Portugal — modelled from more than twelve digital signal sources. Organic product has an estimated audience of 1,387,932 people in Portugal.
The average Organic product fan in Portugal is 46.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Organic farming, Do it yourself (DIY), Local food, with strongest over-indexing on Organic farming (4.17× the country average).
Demographically, the Organic product audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Organic product fan in Portugal is more female, around 46.9 years old, with strong Sustainability tendencies and a notable affinity for Organic farming.
The key figures that characterise the Organic product profile in Portugal.
70.4% are female, 29.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 46.9 |
| Estimated audience size | 1,387,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Organic product audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 5.7% |
| Italy | 4.5% |
Where the Organic product audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~50K | 1.11× | |
| 02 | Coimbra District | ~70K | 1.06× | |
| 03 | Leiria District | ~80K | 1.04× | |
| 04 | Faro District | ~90K | 0.99× | |
| 05 | Setúbal District | ~100K | 0.97× | |
| 06 | Porto District | ~300K | 0.92× | |
| 07 | Santarém District | ~60K | 0.92× | |
| 08 | Lisbon District | ~400K | 0.91× |
The strongest cross-interests of the Organic product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 4.17× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 3.79× | ||
| 03 | Lip gloss | Beauty & Wellness | 3.07× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 3.06× | ||
| 05 | Online food ordering | Food & Beverages | 2.93× | ||
| 06 | Local food | Food & Beverages | 2.89× | ||
| 07 | Sustainable energy | Home & Garden | 2.73× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.61× | ||
| 09 | Gourmet Foods | Food & Beverages | 2.52× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 2.41× | ||
| 11 | Hair conditioner | Beauty & Wellness | 2.26× | ||
| 12 | Handmade jewelry | Fashion & Accessoires | 2.26× | ||
| 13 | Art jewelry | Fashion & Accessoires | 2.18× | ||
| 14 | Business class | Travel & Leisure | 2.13× | ||
| 15 | Fast casual restaurants | Food & Beverages | 2.07× | ||
| 16 | Renovation | Home & Garden | 1.93× | ||
| 17 | Auchan | Shopping | 1.73× | ||
| 18 | Organic food | Food & Beverages | 1.69× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.98× | |
| DIY Mentality | THRILL | 1.75× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.86× |
Organic product has an estimated audience of 1,387,932 people in Portugal, concentrated in Lisbon District and Porto District.
70.4% of Organic product fans are female, 29.6% are male, with an average age of 46.9 years.
Organic product fans show strongest brand affinity for Organic farming (4.17×), Do it yourself (DIY) (2.41×), and Local food (2.89×) over the country average.
Organic product fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Organic product itself, the audience over-indexes on Do it yourself (DIY) (2.41×), Local food (2.89×), Anti-aging cream (3.06×), and Auchan (1.73×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Organic product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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