A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Portugal — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 2,506,030 people in Portugal.
The average Self-knowledge (psychology) fan in Portugal is 48.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Self-esteem, Auchan, with strongest over-indexing on WhatsApp (1.65× the country average).
Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Self-knowledge (psychology) fan in Portugal is more female, around 48.3 years old, with strong Mindfulness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Self-knowledge (psychology) profile in Portugal.
70.4% are female, 29.6% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 48.3 |
| Estimated audience size | 2,506,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 40% |
of the worldwide Self-knowledge (psychology) audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
Where the Self-knowledge (psychology) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~50K | 1.11× | |
| 02 | Évora District | ~50K | 1.11× | |
| 03 | Castelo Branco District | ~50K | 1.09× | |
| 04 | Azores | ~70K | 1.05× | |
| 05 | Viana do Castelo District | ~70K | 1.05× | |
| 06 | Viseu District | ~90K | 1.03× | |
| 07 | Madeira | ~70K | 1.01× | |
| 08 | Coimbra District | ~100K | 0.99× | |
| 09 | Leiria District | ~100K | 0.97× | |
| 10 | Aveiro District | ~200K | 0.96× | |
| 11 | Braga District | ~200K | 0.94× | |
| 12 | Faro District | ~200K | 0.94× | |
| 13 | Setúbal District | ~300K | 0.93× | |
| 14 | Porto District | ~500K | 0.91× | |
| 15 | Santarém District | ~100K | 0.91× | |
| 16 | Lisbon District | ~700K | 0.88× |
The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tooth brushing | Health | 2.46× | ||
| 02 | Self-awareness | Health | 1.93× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 1.90× | ||
| 04 | Emotional intelligence | Health | 1.89× | ||
| 05 | Romance novels | Literature | 1.89× | ||
| 06 | Self-esteem | Health | 1.86× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.82× | ||
| 08 | Hair conditioner | Beauty & Wellness | 1.82× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.82× | ||
| 10 | EDreams | Travel & Leisure | 1.67× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.66× | ||
| 12 | Internet & Social Media | 1.65× | |||
| 13 | Local food | Food & Beverages | 1.65× | ||
| 14 | Religion | Business & Career | 1.64× | ||
| 15 | Black Friday (shopping) | Shopping | 1.61× | ||
| 16 | Skin care | Beauty & Wellness | 1.59× | ||
| 17 | Auchan | Shopping | 1.52× | ||
| 18 | Personal care | Health | 1.52× | ||
| 19 | Renovation | Home & Garden | 1.52× | ||
| 20 | Big Brother (TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.03× | |
| Community Orientation | OPEN | 1.47× | |
| Design Affinity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Convenience Orientation | PREMIUM | 1.06× |
Self-knowledge (psychology) has an estimated audience of 2,506,030 people in Portugal, concentrated in Lisbon District and Porto District.
70.4% of Self-knowledge (psychology) fans are female, 29.6% are male, with an average age of 48.3 years.
Self-knowledge (psychology) fans show strongest brand affinity for WhatsApp (1.65×), Self-esteem (1.86×), and Auchan (1.52×) over the country average.
Self-knowledge (psychology) fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Self-knowledge (psychology) itself, the audience over-indexes on Self-esteem (1.86×), Auchan (1.52×), Personal care (1.52×), and Self-awareness (1.93×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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