A data profile of the people who buy, follow and care about Self-awareness in Italy — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 8,035,404 people in Italy.
The average Self-awareness fan in Italy is 42.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Self-knowledge (psychology), Personal development, Self-confidence, with strongest over-indexing on Self-knowledge (psychology) (5.14× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Self-awareness fan in Italy is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).
The key figures that characterise the Self-awareness profile in Italy.
71.0% are female, 29.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 42.4 |
| Estimated audience size | 8,035,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Self-awareness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
Where the Self-awareness audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.19× | |
| 02 | Aosta Valley | ~20K | 1.13× | |
| 03 | Molise | ~40K | 1.09× | |
| 04 | Basilicata | ~80K | 1.05× | |
| 05 | Lazio | ~1M | 1.01× | |
| 06 | Emilia-Romagna | ~600K | 0.99× | |
| 07 | Tuscany | ~500K | 0.99× | |
| 08 | Umbria | ~100K | 0.99× | |
| 09 | Piedmont | ~600K | 0.98× | |
| 10 | Friuli-Venezia Giulia | ~100K | 0.98× | |
| 11 | Marche | ~200K | 0.97× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.96× | |
| 13 | Calabria | ~200K | 0.95× | |
| 14 | Abruzzo | ~200K | 0.95× | |
| 15 | Campania | ~800K | 0.94× | |
| 16 | Veneto | ~600K | 0.94× | |
| 17 | Sardinia | ~200K | 0.94× | |
| 18 | Liguria | ~200K | 0.94× | |
| 19 | Sicilia | ~600K | 0.93× | |
| 20 | Puglia | ~500K | 0.92× |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 5.14× | ||
| 02 | Self-confidence | Health | 5.13× | ||
| 03 | Emotional intelligence | Health | 4.25× | ||
| 04 | Self-love | Health | 3.72× | ||
| 05 | Creative writing | Business & Career | 2.97× | ||
| 06 | Self care | Health | 2.89× | ||
| 07 | Personal development | Business & Career | 2.72× | ||
| 08 | Motivation | Business & Career | 2.66× | ||
| 09 | Meditation | Health | 2.61× | ||
| 10 | Self-esteem | Health | 2.56× | ||
| 11 | Healthy habits | Health | 2.55× | ||
| 12 | Spirituality | Health | 2.40× | ||
| 13 | Cognition | Health | 2.07× | ||
| 14 | Language | Business & Career | 1.91× | ||
| 15 | Healthy diet | Health | 1.90× | ||
| 16 | Poetry | Literature | 1.84× | ||
| 17 | Harry Potter | Movies & TV | 1.72× | ||
| 18 | Quality of life | Health | 1.71× | ||
| 19 | Literature | Business & Career | 1.65× | ||
| 20 | Happiness | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.59× | |
| Individualism | JOY | 1.59× | |
| Luxury Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.86× |
Self-awareness has an estimated audience of 8,035,404 people in Italy, concentrated in Lombardy and Lazio.
71.0% of Self-awareness fans are female, 29.0% are male, with an average age of 42.4 years.
Self-awareness fans show strongest brand affinity for Self-knowledge (psychology) (5.14×), Personal development (2.72×), and Self-confidence (5.13×) over the country average.
Self-awareness fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Self-awareness itself, the audience over-indexes on Personal development (2.72×), Self-confidence (5.13×), Self-love (3.72×), and Motivation (2.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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