Cognition Audience in Italy
Cognition has an estimated audience of 10,553,169 people in Italy. 67.1% are female, 32.9% are male, average age 41.5. Top brand affinities: SuperEnalotto, Wikipedia, WhatsApp, Singer-songwriter, Satire.
Top brand affinities include SuperEnalotto, Wikipedia, WhatsApp, with strongest over-indexing on SuperEnalotto (4.96× the country average). Demographically, the Cognition audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Tradition.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Cognition fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 41.5 |
| Estimated audience size | 10,553,169 |
Audience persona
The typical Cognition fan in Italy is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for SuperEnalotto.
Top brand affinities of Cognition fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SuperEnalotto | 4.96× | Games |
| Wikipedia | 4.35× | Internet & Social Media |
| 1.93× | Internet & Social Media | |
| Singer-songwriter | 2.13× | Music & Radio |
| Satire | 3.54× | Literature |
| Personal finance | 1.62× | Business & Career |
| Volunteering | 2.25× | Politics & Society |
| Mediaset | 2.5× | Technology & Electronics |
| General practitioner | 3.03× | Health |
| New Testament | 4.68× | Politics & Society |
| Improvisation | 4.96× | Music & Radio |
| Milk | 1.94× | Food & Beverages |
| Rose | 3.37× | Home & Garden |
| Borsa Italiana | 1.56× | Business & Career |
| Self-awareness | 2.07× | Health |
| Doctor of Medicine | 2.88× | Business & Career |
| Confectionery | 1.57× | Food & Beverages |
| Sanremo Music Festival | 2.16× | Music & Radio |
| Adriatic Sea | 1.93× | Travel & Leisure |
| Musical theatre | 1.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.39 |
| Tradition | CONSERVATISM | 1.27 |
| Mindfulness | BALANCE | 1.26 |
| Quality Awareness | PREMIUM | 1.26 |
| Convenience Orientation | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
See Cognition audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.