A data profile of the people who buy, follow and care about Cognition in Italy — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 10,553,169 people in Italy.
Cognition has an estimated audience of 10,553,169 people in Italy. 67.1% are female, 32.9% are male, average age 41.5. Top brand affinities: SuperEnalotto, Wikipedia, WhatsApp, Singer-songwriter, Satire.
Top brand affinities include SuperEnalotto, Wikipedia, WhatsApp, with strongest over-indexing on SuperEnalotto (4.96× the country average).
Demographically, the Cognition audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Cognition fan in Italy is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Cognition profile in Italy.
67.1% are female, 32.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 41.5 |
| Estimated audience size | 10,553,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Cognition audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Cognition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 4.96× | ||
| 02 | Improvisation | Music & Radio | 4.96× | ||
| 03 | New Testament | Politics & Society | 4.68× | ||
| 04 | Wikipedia | Internet & Social Media | 4.35× | ||
| 05 | Satire | Literature | 3.54× | ||
| 06 | Rose | Home & Garden | 3.37× | ||
| 07 | General practitioner | Health | 3.03× | ||
| 08 | Doctor of Medicine | Business & Career | 2.88× | ||
| 09 | Mediaset | Technology & Electronics | 2.50× | ||
| 10 | Volunteering | Politics & Society | 2.25× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.16× | ||
| 12 | Singer-songwriter | Music & Radio | 2.13× | ||
| 13 | Self-awareness | Health | 2.07× | ||
| 14 | Milk | Food & Beverages | 1.94× | ||
| 15 | Internet & Social Media | 1.93× | |||
| 16 | Adriatic Sea | Travel & Leisure | 1.93× | ||
| 17 | Musical theatre | Movies & TV | 1.74× | ||
| 18 | Personal finance | Business & Career | 1.62× | ||
| 19 | Confectionery | Food & Beverages | 1.57× | ||
| 20 | Borsa Italiana | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Tradition | CONSERVATISM | 1.27× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Indulgence | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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