Cognition Audience in Canada
Cognition has an estimated audience of 4,120,469 people in Canada. 63.1% are female, 36.9% are male, average age 39.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Innovation, Western Union, Non-alcoholic beverage, Britney Spears.
The average Cognition fan in Canada is 39.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (1.8× the country average). Demographically, the Cognition audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Cognition fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.1 |
| Estimated audience size | 4,120,469 |
Audience persona
The typical Cognition fan in Canada is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,393,681 | 1.39× |
| Quebec | 860,550 | 0.87× |
| British Columbia | 807,857 | 1.31× |
| Alberta | 627,662 | 1.23× |
| Manitoba | 159,690 | 1.04× |
| Saskatchewan | 139,353 | 1.07× |
| Nova Scotia | 115,263 | 0.94× |
| New Brunswick | 83,333 | 0.88× |
| Newfoundland and Labrador | 52,935 | 0.84× |
| Prince Edward Island | 17,141 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.8× | Home & Garden |
| Innovation | 1.59× | Business & Career |
| Western Union | 1.59× | Business & Career |
| Non-alcoholic beverage | 1.92× | Food & Beverages |
| Britney Spears | 1.51× | Music & Radio |
| Leonardo DiCaprio | 1.58× | Movies & TV |
| Bored Panda | 1.74× | Internet & Social Media |
| Blanket | 1.55× | Home & Garden |
| Cappuccino | 1.55× | Food & Beverages |
| Bohemianism | 1.6× | Fashion & Accessoires |
| Buddhism | 1.52× | Health |
| Mineral water | 1.7× | Food & Beverages |
| Gothic fashion | 1.62× | Fashion & Accessoires |
| Tarot | 1.7× | Health |
| Flea market | 1.6× | Home & Garden |
| Amazon Kindle | 1.67× | Literature |
| romantic comedies | 1.5× | Movies & TV |
| Italo disco | 3.21× | Music & Radio |
| Diplomacy | 2.87× | Politics & Society |
| Scentsy | 2.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Tradition | CONSERVATISM | 1.31 |
| Mindfulness | BALANCE | 1.25 |
| Individualism | JOY | 1.24 |
| Spirituality | BALANCE | 1.2 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
See Cognition audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Cognition have in Canada?
Cognition has an estimated audience of 4,120,469 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Cognition fans?
63.1% of Cognition fans are female, 36.9% are male, with an average age of 39.1 years.
Which brands do Cognition fans like most?
Cognition fans show strongest brand affinity for Real property (1.8×), Innovation (1.59×), and Western Union (1.59×) over the country average.
Where do Cognition fans live in Canada?
Cognition fans in Canada are most concentrated in Ontario (reach 2,393,681), Quebec (reach 860,550), and British Columbia (reach 807,857). These three regions account for the largest share of the active audience.
What other brands do Cognition fans also like?
Beyond Cognition itself, the audience over-indexes on Innovation (1.59×), Western Union (1.59×), Non-alcoholic beverage (1.92×), and Britney Spears (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.