Rascasse Audience Intelligence

Cognition Audience in United States

A data profile of the people who buy, follow and care about Cognition in United States — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 40,082,604 people in United States.

#35among Field of study in United States#409among Topic in United States#19in Health

The average Cognition fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Chuck Norris, High school, with strongest over-indexing on Google Maps (3.98× the country average).

Demographically, the Cognition audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cognition fan in United States is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cognition profile in United States.

Audience size
40.1M
in United States
Gender
65.2%♀
34.8% male
Age
39.1
average years
Country rank
#570
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cognition fans

65.2% are female, 34.8% are male, average age 39.1.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Cognition audience in United States
MetricValue
Female65.2%
Male34.8%
Average age39.1
Estimated audience size40,082,604
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Cognition audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Cognition audience comes from United States.

Worldwide audience distribution share by country for Cognition
CountryShare
United States23.5%
Italy6.2%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cognition audience in United States is strongest.

Fig. 05

Top regions by affinity

Cognition fans by region: top regions in United States
#RegionReachAffinity×
01California~6M1.41×
02Hawaii~200K1.22×
03North Carolina~1.5M1.17×
04Georgia~1.5M1.15×
05Texas~4M1.14×
06Mississippi~400K1.14×
07Louisiana~600K1.11×
08Arkansas~400K1.09×
09Virginia~1M1.08×
10Maryland~700K1.08×
11Alabama~600K1.08×
12Oklahoma~500K1.07×
13New Mexico~200K1.07×
14New York~2.5M1.06×
15South Dakota~100K1.05×
16Illinois~1.5M1.03×
17Arizona~800K1.03×
18Pennsylvania~1.5M1.02×
19New Jersey~1M1.02×
20Kentucky~500K1.02×
21Alaska~90K1.02×
22Washington~800K1.01×
23Kansas~300K1.01×
24North Dakota~80K1.01×
25Michigan~1M1.00×
26Indiana~700K1.00×
27West Virginia~200K0.99×
28Massachusetts~800K0.98×
29South Carolina~600K0.98×
30Oregon~500K0.98×
31Missouri~600K0.97×
32Connecticut~400K0.97×
33Delaware~100K0.97×
34Tennessee~800K0.96×
35Nebraska~200K0.96×
36Idaho~200K0.96×
37Iowa~300K0.95×
38Nevada~400K0.94×
39Utah~300K0.93×
40Florida~2.5M0.92×
41Ohio~1M0.91×
42Wisconsin~500K0.91×
43Rhode Island~100K0.91×
44Minnesota~500K0.90×
45Washington, District of Columbia~100K0.89×
46Colorado~600K0.88×
47Maine~100K0.88×
48Montana~100K0.87×
49Vermont~60K0.87×
50New Hampshire~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Cognition, United States
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cognition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cognition audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media3.98×
02Stitch!Movies & TV3.98×
03Chuck NorrisMovies & TV3.57×
04Marvel Cinematic UniverseMovies & TV3.25×
05City BankBusiness & Career2.73×
06Obsessed (2009 film)Movies & TV2.50×
07Short storyLiterature2.28×
08Gaming computerTechnology & Electronics2.16×
09OtakuLiterature2.12×
10House musicMusic & Radio1.96×
11High schoolBusiness & Career1.95×
12Real propertyHome & Garden1.81×
13Made in USABusiness & Career1.76×
14DentistryBusiness & Career1.74×
15Scooby-DooMovies & TV1.67×
16Subscription business modelShopping1.62×
17Ace HardwareHome & Garden1.57×
18Britney SpearsMusic & Radio1.56×
19ThanksgivingKids & Family1.52×
20Dog walkingPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cognition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cognition audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
SpiritualityBALANCE1.28×
MindfulnessBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cognition audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Pet OwnershipJOY0.92×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cognition have in United States?

Cognition has an estimated audience of 40,082,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cognition fans?

65.2% of Cognition fans are female, 34.8% are male, with an average age of 39.1 years.

03

Which brands do Cognition fans like most?

Cognition fans show strongest brand affinity for Google Maps (3.98×), Chuck Norris (3.57×), and High school (1.95×) over the country average.

04

Where do Cognition fans live in United States?

Cognition fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cognition fans also like?

Beyond Cognition itself, the audience over-indexes on Chuck Norris (3.57×), High school (1.95×), Real property (1.81×), and Stitch! (3.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cognition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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