Cognition Audience in United States

Cognition logo

Cognition has an estimated audience of 40,082,604 people in United States. 65.2% are female, 34.8% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Chuck Norris, Google Flights, MSN, Indeed.com.

The average Cognition fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Chuck Norris, Google Flights, with strongest over-indexing on Google Maps (3.98× the country average). Demographically, the Cognition audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Cognition fans

Demographic split for Cognition audience in United States
MetricValue
Female65.2%
Male34.8%
Average age39.1
Estimated audience size40,082,604

Audience persona

The typical Cognition fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Cognition in United States
RegionReachAffinity
California5,943,6081.35×
Texas4,156,2811.21×
Florida2,907,3531.07×
New York2,406,4271.07×
Georgia1,542,3411.25×
North Carolina1,428,5551.18×
Illinois1,405,0961.05×
Pennsylvania1,350,7621×
Ohio1,238,3271×
Michigan1,113,2571.06×
Virginia1,107,5821.13×
New Jersey1,003,9890.98×
Arizona862,6031.05×
Washington860,7831.07×
Tennessee836,5711.04×
Maryland775,3961.13×
Massachusetts769,0080.97×
Indiana746,0391.02×
Missouri636,7920.99×
Alabama607,1421.08×
Louisiana603,6071.17×
South Carolina584,0040.97×
Minnesota546,4750.95×
Colorado541,4780.86×
Wisconsin527,5750.87×
Oklahoma478,1861.07×
Oregon467,5101.02×
Kentucky459,9770.92×
Mississippi392,0751.19×
Nevada382,6770.99×
Connecticut373,7700.93×
Arkansas357,5181.08×
Kansas328,3581.04×
Utah326,1090.91×
Iowa312,9260.95×
New Mexico210,0841.05×
Hawaii203,4321.18×
Idaho187,0480.93×
Nebraska182,4760.91×
West Virginia178,2610.96×
Maine132,7670.92×
New Hampshire126,8640.8×
Rhode Island115,6960.91×
Washington, District of Columbia107,9020.9×
Delaware102,8780.93×
Montana92,8660.84×
South Dakota77,8540.84×
North Dakota74,3740.9×
Alaska71,0200.83×
Vermont55,9600.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cognition audience
BrandAffinityCategory
Google Maps3.98×Internet & Social Media
Chuck Norris3.98×Movies & TV
Google Flights3.56×Travel & Leisure
MSN2.42×News
Indeed.com2.03×Business & Career
Dentistry2.33×Business & Career
Google News2.33×News
Dollar General1.53×Shopping
Scooby-Doo2.09×Movies & TV
Lace wig2.2×Beauty & Wellness
Hobby Lobby1.51×Home & Garden
Staples (Canada)2×Business & Career
Stitch!3.98×Movies & TV
Catherine O'Hara2.5×Movies & TV
Made in USA2.12×Business & Career
Livemusic1.86×Music & Radio
House music2.2×Music & Radio
J. C. Penney1.74×Shopping
Long hair2.22×Beauty & Wellness
High school1.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cognition audience
TraitClusterScore
ExtroversionTHRILL1.2
MindfulnessBALANCE1.15
LGBTQ+ IdentityOPEN1.13
Luxury OrientationPREMIUM1.09
SustainabilityBALANCE1.08
Design AffinityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Cognition
CountryShare
United States23.5%
Italy6.2%
Brazil5.8%

See Cognition audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Cognition have in United States?

Cognition has an estimated audience of 40,082,604 people in United States, concentrated in California and Texas.

What is the gender split and age of Cognition fans?

65.2% of Cognition fans are female, 34.8% are male, with an average age of 39.1 years.

Which brands do Cognition fans like most?

Cognition fans show strongest brand affinity for Google Maps (3.98×), Chuck Norris (3.98×), and Google Flights (3.56×) over the country average.

Where do Cognition fans live in United States?

Cognition fans in United States are most concentrated in California (reach 5,943,608), Texas (reach 4,156,281), and Florida (reach 2,907,353). These three regions account for the largest share of the active audience.

What other brands do Cognition fans also like?

Beyond Cognition itself, the audience over-indexes on Chuck Norris (3.98×), Google Flights (3.56×), MSN (2.42×), and Indeed.com (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.