A data profile of the people who buy, follow and care about Cognition in India — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 6,370,920 people in India.
Cognition has an estimated audience of 6,370,920 people in India. 24.2% are female, 75.8% are male, average age 31.5. Top brand affinities: Young's, Videography, Edward Norton, Real property, Anthropology.
Top brand affinities include Young's, Videography, Edward Norton, with strongest over-indexing on Young's (4.45× the country average).
Demographically, the Cognition audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Cognition fan in India is more male, around 31.5 years old, with strong Community Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Cognition profile in India.
24.2% are female, 75.8% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 31.5 |
| Estimated audience size | 6,370,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Cognition audience comes from India.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Cognition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 6.77× | ||
| 02 | Rey Mysterio | Sports | 6.77× | ||
| 03 | Italo disco | Music & Radio | 6.77× | ||
| 04 | Young's | Food & Beverages | 4.45× | ||
| 05 | Jim Carrey | Movies & TV | 4.35× | ||
| 06 | Videography | Internet & Social Media | 3.83× | ||
| 07 | Kristen Stewart | Movies & TV | 3.73× | ||
| 08 | Brock Lesnar | Sports | 2.93× | ||
| 09 | Roman Reigns | Sports | 2.81× | ||
| 10 | WrestleMania | Sports | 2.74× | ||
| 11 | Real property | Home & Garden | 2.46× | ||
| 12 | Emma Stone | Movies & TV | 2.41× | ||
| 13 | Bed sheet | Home & Garden | 2.40× | ||
| 14 | United Nations | Politics & Society | 2.37× | ||
| 15 | Las Vegas | Travel & Leisure | 2.31× | ||
| 16 | Pillow | Home & Garden | 2.11× | ||
| 17 | Anthropology | Business & Career | 1.94× | ||
| 18 | OnePlus | Technology & Electronics | 1.81× | ||
| 19 | Mattress | Home & Garden | 1.76× | ||
| 20 | Macau | Travel & Leisure | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.75× | |
| Family Orientation | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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