A data profile of the people who buy, follow and care about Cognition in Portugal — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 1,891,641 people in Portugal.
The average Cognition fan in Portugal is 44.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Cognition audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The key figures that characterise the Cognition profile in Portugal.
66.0% are female, 34.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.0 |
| Estimated audience size | 1,891,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Cognition audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
Where the Cognition audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.09× | |
| 02 | Bragança District | ~20K | 1.07× | |
| 03 | Portalegre District | ~20K | 1.06× | |
| 04 | Guarda District | ~30K | 1.05× | |
| 05 | Porto District | ~400K | 1.04× | |
| 06 | Santarém District | ~90K | 1.04× | |
| 07 | Beja District | ~30K | 1.03× | |
| 08 | Azores | ~50K | 1.01× | |
| 09 | Vila Real District | ~30K | 1.01× | |
| 10 | Évora District | ~30K | 1.01× | |
| 11 | Castelo Branco District | ~40K | 1.00× | |
| 12 | Viseu District | ~60K | 0.98× | |
| 13 | Viana do Castelo District | ~50K | 0.98× | |
| 14 | Braga District | ~200K | 0.96× | |
| 15 | Madeira | ~50K | 0.96× | |
| 16 | Coimbra District | ~90K | 0.95× | |
| 17 | Setúbal District | ~200K | 0.94× | |
| 18 | Aveiro District | ~100K | 0.94× | |
| 19 | Faro District | ~100K | 0.94× | |
| 20 | Leiria District | ~100K | 0.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.22× | |
| Community Orientation | OPEN | 1.21× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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