Rascasse Audience Intelligence

Self-love Audience in Portugal

A data profile of the people who buy, follow and care about Self-love in Portugal — modelled from more than twelve digital signal sources. Self-love has an estimated audience of 1,515,460 people in Portugal.

#489among Topic in Portugal#26in Health

The average Self-love fan in Portugal is 42.7 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Braga District, Porto District.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Self-love profile in Portugal.

Audience size
1.5M
in Portugal
Gender
71.7%♀
28.3% male
Age
42.7
average years
Country rank
#640
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-love fans

71.7% are female, 28.3% are male, average age 42.7.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Self-love audience in Portugal
MetricValue
Female71.7%
Male28.3%
Average age42.7
Estimated audience size1,515,460
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Self-love audience in Portugal
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4926%
50+25%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Self-love audience comes from Portugal.

Worldwide audience distribution share by country for Self-love
CountryShare
United States22.4%
Germany6.4%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-love audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Self-love fans by region: top regions in Portugal
#RegionReachAffinity×
01Braga District~400K2.54×
02Azores~60K1.52×
03Bragança District~20K1.29×
04Vila Real District~30K1.08×
05Porto District~300K1.00×
06Santarém District~70K1.00×
07Viseu District~50K0.99×
08Beja District~20K0.99×
09Aveiro District~100K0.97×
10Viana do Castelo District~40K0.96×
11Castelo Branco District~30K0.96×
12Lisbon District~400K0.94×
13Portalegre District~20K0.94×
14Guarda District~20K0.93×
15Évora District~20K0.91×
16Leiria District~70K0.90×
17Setúbal District~100K0.88×
18Madeira~40K0.85×
19Coimbra District~60K0.83×
20Faro District~70K0.76×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Self-love audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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