A data profile of the people who buy, follow and care about College in Mexico — modelled from more than twelve digital signal sources. College has an estimated audience of 4,117,208 people in Mexico.
The average College fan in Mexico is 32.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Blackboard Inc., Postgraduate education, Office 365, with strongest over-indexing on Blackboard Inc. (1.59× the country average).
Demographically, the College audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical College fan in Mexico is balanced, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Blackboard Inc..
The key figures that characterise the College profile in Mexico.
53.6% are female, 46.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 32.7 |
| Estimated audience size | 4,117,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide College audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~300K | 1.76× | |
| 02 | Baja California Sur | ~40K | 1.13× | |
| 03 | Puebla | ~200K | 1.12× | |
| 04 | Jalisco | ~300K | 1.11× | |
| 05 | Nuevo Leon | ~300K | 1.11× | |
| 06 | Chihuahua | ~200K | 1.10× | |
| 07 | Yucatan | ~90K | 1.10× | |
| 08 | Veracruz (state) | ~300K | 1.06× | |
| 09 | State of Mexico | ~600K | 1.05× | |
| 10 | Coahuila de Zaragoza | ~100K | 1.05× | |
| 11 | Campeche | ~30K | 1.05× | |
| 12 | Guanajuato | ~200K | 0.97× | |
| 13 | Distrito Federal | ~500K | 0.96× | |
| 14 | Nayarit | ~40K | 0.96× | |
| 15 | Chiapas | ~100K | 0.93× | |
| 16 | Michoacan de Ocampo | ~100K | 0.92× | |
| 17 | Morelos | ~70K | 0.92× | |
| 18 | Guerrero | ~100K | 0.91× | |
| 19 | Durango | ~50K | 0.90× | |
| 20 | Colima | ~20K | 0.90× | |
| 21 | Hidalgo | ~90K | 0.88× | |
| 22 | Zacatecas | ~50K | 0.88× | |
| 23 | Aguascalientes | ~50K | 0.88× | |
| 24 | Tlaxcala | ~40K | 0.88× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teacher education | Business & Career | 2.09× | ||
| 02 | Language school | Kids & Family | 2.05× | ||
| 03 | Graduate school | Business & Career | 1.90× | ||
| 04 | Moodle | Technology & Electronics | 1.89× | ||
| 05 | Private school | Kids & Family | 1.85× | ||
| 06 | Vocational education | Business & Career | 1.79× | ||
| 07 | Bachelor's degree | Business & Career | 1.71× | ||
| 08 | Khan Academy | Business & Career | 1.70× | ||
| 09 | Distance education | Business & Career | 1.67× | ||
| 10 | Scholarship | Kids & Family | 1.64× | ||
| 11 | Google Docs | Internet & Social Media | 1.63× | ||
| 12 | Office 365 | Technology & Electronics | 1.62× | ||
| 13 | Private university | Business & Career | 1.60× | ||
| 14 | Primary education | Kids & Family | 1.60× | ||
| 15 | High school | Business & Career | 1.60× | ||
| 16 | Blackboard Inc. | Business & Career | 1.59× | ||
| 17 | Pedagogy | Kids & Family | 1.58× | ||
| 18 | Postgraduate education | Business & Career | 1.57× | ||
| 19 | Adult education | Business & Career | 1.57× | ||
| 20 | GitHub | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.16× | |
| Mindfulness | BALANCE | 1.14× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Extroversion | THRILL | 0.97× | |
| Tradition | CONSERVATISM | 0.98× |
College has an estimated audience of 4,117,208 people in Mexico, concentrated in State of Mexico and Distrito Federal.
53.6% of College fans are female, 46.4% are male, with an average age of 32.7 years.
College fans show strongest brand affinity for Blackboard Inc. (1.59×), Postgraduate education (1.57×), and Office 365 (1.62×) over the country average.
College fans in Mexico are most concentrated in State of Mexico (reach ~600K), Distrito Federal (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Postgraduate education (1.57×), Office 365 (1.62×), Vocational education (1.79×), and Private university (1.6×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.