A data profile of the people who buy, follow and care about College in Ireland — modelled from more than twelve digital signal sources. College has an estimated audience of 767,821 people in Ireland.
College has an estimated audience of 767,821 people in Ireland. 63.0% are female, 37.0% are male, average age 39.9. Top brand affinities: Academic degree, Bachelor's degree, International student, Language school, Student exchange program.
Top brand affinities include Academic degree, Bachelor's degree, International student, with strongest over-indexing on Academic degree (1.53× the country average).
Demographically, the College audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Travelling, Patriotism.
The typical College fan in Ireland is more female, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Academic degree.
The key figures that characterise the College profile in Ireland.
63.0% are female, 37.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 39.9 |
| Estimated audience size | 767,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide College audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bachelor's degree | Business & Career | 1.64× | ||
| 02 | International student | Business & Career | 1.61× | ||
| 03 | Academic degree | Business & Career | 1.53× | ||
| 04 | Despark International College | Business & Career | 1.53× | ||
| 05 | Language school | Kids & Family | 1.52× | ||
| 06 | Student exchange program | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.08× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Need for Security | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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