A data profile of the people who buy, follow and care about University in Denmark — modelled from more than twelve digital signal sources. University has an estimated audience of 915,608 people in Denmark.
University has an estimated audience of 915,608 people in Denmark. 59.6% are female, 40.4% are male, average age 43.4. Top brand affinities: College, Academy, Cholesterol, Secondary education, Supernaturals.
Top brand affinities include College, Academy, Cholesterol, with strongest over-indexing on College (1.82× the country average).
Demographically, the University audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical University fan in Denmark is more female, around 43.4 years old, with strong Social Media Usage tendencies and a notable affinity for College.
The key figures that characterise the University profile in Denmark.
59.6% are female, 40.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.4 |
| Estimated audience size | 915,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide University audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 1.82× | ||
| 02 | Desire | Music & Radio | 1.82× | ||
| 03 | Universiti Tun Hussein Onn Malaysia | Business & Career | 1.69× | ||
| 04 | Mirko Drotschmann | Internet & Social Media | 1.66× | ||
| 05 | Bachelor of Economics | Business & Career | 1.63× | ||
| 06 | Stencil graffiti | Arts & Culture | 1.58× | ||
| 07 | Public art | Arts & Culture | 1.56× | ||
| 08 | Academy | Business & Career | 1.54× | ||
| 09 | Vocational school | Business & Career | 1.54× | ||
| 10 | Cholesterol | Food & Beverages | 1.53× | ||
| 11 | Supernaturals | Health | 1.53× | ||
| 12 | Cultural center | Arts & Culture | 1.53× | ||
| 13 | Cultural Center of the Philippines | Arts & Culture | 1.53× | ||
| 14 | Buscopan | Health | 1.53× | ||
| 15 | Aller Media | Literature | 1.52× | ||
| 16 | Familie Journal | Kids & Family | 1.52× | ||
| 17 | Bachelor of Computer Science | Business & Career | 1.52× | ||
| 18 | Secondary education | Kids & Family | 1.51× | ||
| 19 | Doctor of Philosophy | Business & Career | 1.50× | ||
| 20 | Lurpak | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.10× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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