University Audience in Italy
University has an estimated audience of 11,799,184 people in Italy. 56.7% are female, 43.3% are male, average age 40.6. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Child, Society, Organization, Handbags, Skirt.
The average University fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Child, Society, Organization, with strongest over-indexing on Child (1.53× the country average). Demographically, the University audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of University fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.6 |
| Estimated audience size | 11,799,184 |
Audience persona
The typical University fan in Italy is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Child.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,667,226 | 1.28× |
| Lazio | 1,716,175 | 1.19× |
| Emilia-Romagna | 1,274,686 | 1.32× |
| Veneto | 1,267,986 | 1.36× |
| Campania | 1,243,031 | 0.94× |
| Sicilia | 1,081,876 | 1.06× |
| Piedmont | 1,047,534 | 1.2× |
| Tuscany | 903,708 | 1.15× |
| Puglia | 752,185 | 0.93× |
| Sardinia | 314,732 | 0.95× |
| Marche | 286,102 | 0.97× |
| Calabria | 285,977 | 0.79× |
| Friuli-Venezia Giulia | 263,192 | 1.18× |
| Liguria | 256,600 | 0.77× |
| Trentino-Alto Adige/Südtirol | 245,268 | 1.1× |
| Abruzzo | 229,654 | 0.88× |
| Umbria | 193,873 | 1.01× |
| Basilicata | 77,983 | 0.72× |
| Molise | 32,496 | 0.58× |
| Aosta Valley | 17,907 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child | 1.53× | Kids & Family |
| Society | 1.5× | Politics & Society |
| Organization | 1.5× | Business & Career |
| Handbags | 1.5× | Fashion & Accessoires |
| Skirt | 1.65× | Fashion & Accessoires |
| Pharmacy | 1.5× | Business & Career |
| College | 1.86× | Business & Career |
| Children's clothing | 1.51× | Fashion & Accessoires |
| Anti-aging cream | 1.65× | Beauty & Wellness |
| Blouse | 1.52× | Fashion & Accessoires |
| Ring (jewellery) | 1.58× | Fashion & Accessoires |
| Nail polish | 1.61× | Beauty & Wellness |
| Childbirth | 1.51× | Kids & Family |
| Wedding dress | 1.67× | Fashion & Accessoires |
| Earring | 1.6× | Fashion & Accessoires |
| Hair coloring | 1.54× | Beauty & Wellness |
| Bride | 1.63× | Kids & Family |
| Kindergarten | 1.68× | Kids & Family |
| Art jewelry | 1.53× | Fashion & Accessoires |
| Pedagogy | 1.74× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.38 |
| Extroversion | THRILL | 1.26 |
| Social Media Usage | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.05 |
| Urban Lifestyle | OPEN | 1.02 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
See University audiences in other countries
More Business & Career audiences in Italy
- Boutiques (21,768,464)
- Shopping malls (19,393,822)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
Frequently asked questions
How many fans does University have in Italy?
University has an estimated audience of 11,799,184 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of University fans?
56.7% of University fans are female, 43.3% are male, with an average age of 40.6 years.
Which brands do University fans like most?
University fans show strongest brand affinity for Child (1.53×), Society (1.5×), and Organization (1.5×) over the country average.
Where do University fans live in Italy?
University fans in Italy are most concentrated in Lombardy (reach 2,667,226), Lazio (reach 1,716,175), and Emilia-Romagna (reach 1,274,686). These three regions account for the largest share of the active audience.
What other brands do University fans also like?
Beyond University itself, the audience over-indexes on Society (1.5×), Organization (1.5×), Handbags (1.5×), and Skirt (1.65×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.