University Audience in Canada
University has an estimated audience of 5,443,602 people in Canada. 54.7% are female, 45.3% are male, average age 38.7. Top regions: New Brunswick, Ontario, Quebec. Top brand affinities: College, Academic degree, Continuing education, Diploma, Liberal arts college.
The average University fan in Canada is 38.7 years old, balanced, and lives primarily in New Brunswick. The audience is concentrated in New Brunswick, Ontario, Quebec. Top brand affinities include College, Academic degree, Continuing education, with strongest over-indexing on College (1.57× the country average). Demographically, the University audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of University fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.7 |
| Estimated audience size | 5,443,602 |
Audience persona
The typical University fan in Canada is balanced, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for College.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| New Brunswick | 694,237 | 8.05× |
| Ontario | 664,009 | 0.29× |
| Quebec | 291,932 | 0.22× |
| British Columbia | 245,941 | 0.3× |
| Alberta | 145,663 | 0.22× |
| Nova Scotia | 59,596 | 0.37× |
| Manitoba | 45,109 | 0.22× |
| Saskatchewan | 37,455 | 0.22× |
| Newfoundland and Labrador | 22,262 | 0.27× |
| Prince Edward Island | 9,690 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| College | 1.57× | Business & Career |
| Academic degree | 1.63× | Business & Career |
| Continuing education | 1.52× | Business & Career |
| Diploma | 1.54× | Business & Career |
| Liberal arts college | 1.84× | Arts & Culture |
| Vocational school | 1.7× | Business & Career |
| University of British Columbia | 1.63× | Business & Career |
| Community college | 1.72× | Business & Career |
| I Know What You Did Last Summer | 1.64× | Movies & TV |
| University of Oxford | 1.61× | Business & Career |
| Online degree | 1.74× | Business & Career |
| Punjab, Pakistan | 1.51× | Travel & Leisure |
| States and union territories of India | 1.73× | Travel & Leisure |
| Business education | 1.52× | Business & Career |
| CEGEP | 1.89× | Business & Career |
| University of Alberta | 1.61× | Business & Career |
| North India | 1.76× | Travel & Leisure |
| McMaster University | 1.51× | Business & Career |
| Associate degree | 1.53× | Business & Career |
| Université de Montréal | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.78 |
| Need for Security | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.14 |
| Career Orientation | POWER | 1.06 |
| Design Affinity | PREMIUM | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
See University audiences in other countries
More Business & Career audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does University have in Canada?
University has an estimated audience of 5,443,602 people in Canada, concentrated in New Brunswick and Ontario.
What is the gender split and age of University fans?
54.7% of University fans are female, 45.3% are male, with an average age of 38.7 years.
Which brands do University fans like most?
University fans show strongest brand affinity for College (1.57×), Academic degree (1.63×), and Continuing education (1.52×) over the country average.
Where do University fans live in Canada?
University fans in Canada are most concentrated in New Brunswick (reach 694,237), Ontario (reach 664,009), and Quebec (reach 291,932). These three regions account for the largest share of the active audience.
What other brands do University fans also like?
Beyond University itself, the audience over-indexes on Academic degree (1.63×), Continuing education (1.52×), Diploma (1.54×), and Liberal arts college (1.84×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.