A data profile of the people who buy, follow and care about University in Canada — modelled from more than twelve digital signal sources. University has an estimated audience of 5,443,602 people in Canada.
The average University fan in Canada is 38.7 years old, balanced, and lives primarily in New Brunswick.
The audience is concentrated in New Brunswick, Ontario, Quebec.
Top brand affinities include College, Academic degree, Continuing education, with strongest over-indexing on College (1.57× the country average).
Demographically, the University audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical University fan in Canada is balanced, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for College.
The key figures that characterise the University profile in Canada.
54.7% are female, 45.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.7 |
| Estimated audience size | 5,443,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide University audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the University audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~700K | 8.05× | |
| 02 | Nova Scotia | ~60K | 0.37× | |
| 03 | Prince Edward Island | ~10K | 0.36× | |
| 04 | British Columbia | ~200K | 0.30× | |
| 05 | Ontario | ~700K | 0.29× | |
| 06 | Newfoundland and Labrador | ~20K | 0.27× | |
| 07 | Quebec | ~300K | 0.22× | |
| 08 | Alberta | ~100K | 0.22× | |
| 09 | Manitoba | ~50K | 0.22× | |
| 10 | Saskatchewan | ~40K | 0.22× |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CEGEP | Business & Career | 1.89× | ||
| 02 | Liberal arts college | Arts & Culture | 1.84× | ||
| 03 | North India | Travel & Leisure | 1.76× | ||
| 04 | Online degree | Business & Career | 1.74× | ||
| 05 | States and union territories of India | Travel & Leisure | 1.73× | ||
| 06 | Community college | Business & Career | 1.72× | ||
| 07 | Vocational school | Business & Career | 1.70× | ||
| 08 | I Know What You Did Last Summer | Movies & TV | 1.64× | ||
| 09 | Academic degree | Business & Career | 1.63× | ||
| 10 | University of British Columbia | Business & Career | 1.63× | ||
| 11 | Université de Montréal | Business & Career | 1.62× | ||
| 12 | University of Oxford | Business & Career | 1.61× | ||
| 13 | University of Alberta | Business & Career | 1.61× | ||
| 14 | College | Business & Career | 1.57× | ||
| 15 | Diploma | Business & Career | 1.54× | ||
| 16 | Associate degree | Business & Career | 1.53× | ||
| 17 | Continuing education | Business & Career | 1.52× | ||
| 18 | Business education | Business & Career | 1.52× | ||
| 19 | Punjab, Pakistan | Travel & Leisure | 1.51× | ||
| 20 | McMaster University | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.78× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.90× | |
| Travelling | THRILL | 0.93× |
University has an estimated audience of 5,443,602 people in Canada, concentrated in New Brunswick and Ontario.
54.7% of University fans are female, 45.3% are male, with an average age of 38.7 years.
University fans show strongest brand affinity for College (1.57×), Academic degree (1.63×), and Continuing education (1.52×) over the country average.
University fans in Canada are most concentrated in New Brunswick (reach ~700K), Ontario (reach ~700K), and Quebec (reach ~300K). These three regions account for the largest share of the active audience.
Beyond University itself, the audience over-indexes on Academic degree (1.63×), Continuing education (1.52×), Diploma (1.54×), and Liberal arts college (1.84×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.