A data profile of the people who buy, follow and care about University of Alberta in Canada — modelled from more than twelve digital signal sources. University of Alberta has an estimated audience of 454,708 people in Canada.
The average University of Alberta fan in Canada is 38.5 years old, more female, and lives primarily in Alberta.
The audience is concentrated in Alberta, Ontario, British Columbia.
Top brand affinities include Armageddon (1998 film), Size?, University of Calgary, with strongest over-indexing on Armageddon (1998 film) (22.03× the country average).
Demographically, the University of Alberta audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical University of Alberta fan in Canada is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Armageddon (1998 film).
The key figures that characterise the University of Alberta profile in Canada.
56.1% are female, 43.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.5 |
| Estimated audience size | 454,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide University of Alberta audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 20.8% |
| China | 17.6% |
| United States | 15.1% |
Where the University of Alberta audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~300K | 6.10× | |
| 02 | Saskatchewan | ~10K | 0.85× | |
| 03 | British Columbia | ~50K | 0.78× | |
| 04 | Prince Edward Island | ~1K | 0.56× | |
| 05 | Manitoba | ~9K | 0.51× | |
| 06 | Newfoundland and Labrador | ~3K | 0.48× | |
| 07 | Nova Scotia | ~6K | 0.42× | |
| 08 | New Brunswick | ~4K | 0.40× | |
| 09 | Ontario | ~70K | 0.38× | |
| 10 | Quebec | ~20K | 0.16× |
The strongest cross-interests of the University of Alberta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Armageddon (1998 film) | Movies & TV | 22.03× | ||
| 02 | Size? | Shopping | 21.28× | ||
| 03 | Wisconsin Badgers football | Sports | 20.42× | ||
| 04 | Rilakkuma | Literature | 13.39× | ||
| 05 | Vermouth | Food & Beverages | 11.97× | ||
| 06 | University of Calgary | Business & Career | 9.83× | ||
| 07 | Carleton University | Business & Career | 7.42× | ||
| 08 | Music hall | Music & Radio | 5.79× | ||
| 09 | York University | Business & Career | 5.51× | ||
| 10 | Online shopping rewards | Shopping | 5.30× | ||
| 11 | Mongolia | Travel & Leisure | 5.18× | ||
| 12 | Calgary Stampeders | Sports | 4.90× | ||
| 13 | Peter Thiel | Business & Career | 3.77× | ||
| 14 | Electronica | Music & Radio | 3.65× | ||
| 15 | Edmonton | Travel & Leisure | 1.98× | ||
| 16 | Edmonton Oilers | Sports | 1.72× | ||
| 17 | Alberta | Travel & Leisure | 1.65× | ||
| 18 | Calgary | Travel & Leisure | 1.64× | ||
| 19 | Save-On-Foods | Food & Beverages | 1.63× | ||
| 20 | London Drugs | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× |
University of Alberta has an estimated audience of 454,708 people in Canada, concentrated in Alberta and Ontario.
56.1% of University of Alberta fans are female, 43.9% are male, with an average age of 38.5 years.
University of Alberta fans show strongest brand affinity for Armageddon (1998 film) (22.03×), Size? (21.28×), and University of Calgary (9.83×) over the country average.
University of Alberta fans in Canada are most concentrated in Alberta (reach ~300K), Ontario (reach ~70K), and British Columbia (reach ~50K). These three regions account for the largest share of the active audience.
Beyond University of Alberta itself, the audience over-indexes on Size? (21.28×), University of Calgary (9.83×), Mongolia (5.18×), and Edmonton Oilers (1.72×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for University of Alberta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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