A data profile of the people who buy, follow and care about Calgary in Canada — modelled from more than twelve digital signal sources. Calgary has an estimated audience of 5,222,631 people in Canada.
The average Calgary fan in Canada is 42.1 years old, balanced, and lives primarily in Alberta.
The audience is concentrated in Alberta, Ontario, British Columbia.
Top brand affinities include Sport Chek, WestJet, Petro-Canada, with strongest over-indexing on Sport Chek (1.77× the country average).
Demographically, the Calgary audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Calgary fan in Canada is balanced, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Sport Chek.
The key figures that characterise the Calgary profile in Canada.
53.2% are female, 46.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.1 |
| Estimated audience size | 5,222,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Calgary audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 38.3% |
| United States | 21.9% |
| United Kingdom | 5.1% |
Where the Calgary audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~3M | 4.49× | |
| 02 | Saskatchewan | ~200K | 1.13× | |
| 03 | British Columbia | ~800K | 0.99× | |
| 04 | Manitoba | ~200K | 0.78× | |
| 05 | Ontario | ~1.5M | 0.65× | |
| 06 | Quebec | ~700K | 0.53× | |
| 07 | Nova Scotia | ~70K | 0.44× | |
| 08 | New Brunswick | ~50K | 0.43× | |
| 09 | Prince Edward Island | ~10K | 0.41× | |
| 10 | Newfoundland and Labrador | ~30K | 0.36× |
The strongest cross-interests of the Calgary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calgary International Airport | Travel & Leisure | 2.52× | ||
| 02 | Calgary Stampeders | Sports | 2.30× | ||
| 03 | Sustainable energy | Home & Garden | 2.07× | ||
| 04 | Banff National Park | Travel & Leisure | 1.93× | ||
| 05 | Forever 21 | Shopping | 1.84× | ||
| 06 | Sport Chek | Shopping | 1.77× | ||
| 07 | WestJet | Travel & Leisure | 1.76× | ||
| 08 | Aerobics | Sports | 1.65× | ||
| 09 | Saskatchewan | Travel & Leisure | 1.61× | ||
| 10 | Denny's | Food & Beverages | 1.61× | ||
| 11 | Bored Panda | Internet & Social Media | 1.60× | ||
| 12 | Wealth management | Business & Career | 1.58× | ||
| 13 | Levi Strauss & Co. | Fashion & Accessoires | 1.58× | ||
| 14 | The Shoe Company | Shopping | 1.56× | ||
| 15 | Save-On-Foods | Food & Beverages | 1.54× | ||
| 16 | Fertilizer | Home & Garden | 1.54× | ||
| 17 | Petro-Canada | Cars & Mobility | 1.53× | ||
| 18 | H&M | Shopping | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Emmy Award | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.35× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.88× |
Calgary has an estimated audience of 5,222,631 people in Canada, concentrated in Alberta and Ontario.
53.2% of Calgary fans are female, 46.8% are male, with an average age of 42.1 years.
Calgary fans show strongest brand affinity for Sport Chek (1.77×), WestJet (1.76×), and Petro-Canada (1.53×) over the country average.
Calgary fans in Canada are most concentrated in Alberta (reach ~3M), Ontario (reach ~1.5M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Calgary itself, the audience over-indexes on WestJet (1.76×), Petro-Canada (1.53×), Save-On-Foods (1.54×), and H&M (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Calgary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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