Calgary Audience in Canada
Calgary has an estimated audience of 5,222,631 people in Canada. 53.2% are female, 46.8% are male, average age 42.1. Top regions: Alberta, Ontario, British Columbia. Top brand affinities: Sport Chek, WestJet, Petro-Canada, Save-On-Foods, H&M.
The average Calgary fan in Canada is 42.1 years old, balanced, and lives primarily in Alberta. The audience is concentrated in Alberta, Ontario, British Columbia. Top brand affinities include Sport Chek, WestJet, Petro-Canada, with strongest over-indexing on Sport Chek (1.77× the country average). Demographically, the Calgary audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Calgary fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.1 |
| Estimated audience size | 5,222,631 |
Audience persona
The typical Calgary fan in Canada is balanced, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Sport Chek.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Alberta | 2,897,229 | 4.49× |
| Ontario | 1,413,392 | 0.65× |
| British Columbia | 776,036 | 0.99× |
| Quebec | 658,875 | 0.53× |
| Saskatchewan | 186,988 | 1.13× |
| Manitoba | 151,536 | 0.78× |
| Nova Scotia | 67,906 | 0.44× |
| New Brunswick | 51,680 | 0.43× |
| Newfoundland and Labrador | 28,501 | 0.36× |
| Prince Edward Island | 10,588 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Chek | 1.77× | Shopping |
| WestJet | 1.76× | Travel & Leisure |
| Petro-Canada | 1.53× | Cars & Mobility |
| Save-On-Foods | 1.54× | Food & Beverages |
| H&M | 1.52× | Shopping |
| Sustainable energy | 2.07× | Home & Garden |
| Innovation | 1.51× | Business & Career |
| Saskatchewan | 1.61× | Travel & Leisure |
| Wealth management | 1.58× | Business & Career |
| Calgary International Airport | 2.52× | Travel & Leisure |
| Calgary Stampeders | 2.3× | Sports |
| Aerobics | 1.65× | Sports |
| Banff National Park | 1.93× | Travel & Leisure |
| Levi Strauss & Co. | 1.58× | Fashion & Accessoires |
| Bored Panda | 1.6× | Internet & Social Media |
| The Shoe Company | 1.56× | Shopping |
| Forever 21 | 1.84× | Shopping |
| Emmy Award | 1.51× | Movies & TV |
| Fertilizer | 1.54× | Home & Garden |
| Eddie Bauer | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Family Orientation | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
| Urban Lifestyle | OPEN | 1.19 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 38.3% |
| United States | 21.9% |
| United Kingdom | 5.1% |
See Calgary audiences in other countries
More City audiences in Canada
Frequently asked questions
How many fans does Calgary have in Canada?
Calgary has an estimated audience of 5,222,631 people in Canada, concentrated in Alberta and Ontario.
What is the gender split and age of Calgary fans?
53.2% of Calgary fans are female, 46.8% are male, with an average age of 42.1 years.
Which brands do Calgary fans like most?
Calgary fans show strongest brand affinity for Sport Chek (1.77×), WestJet (1.76×), and Petro-Canada (1.53×) over the country average.
Where do Calgary fans live in Canada?
Calgary fans in Canada are most concentrated in Alberta (reach 2,897,229), Ontario (reach 1,413,392), and British Columbia (reach 776,036). These three regions account for the largest share of the active audience.
What other brands do Calgary fans also like?
Beyond Calgary itself, the audience over-indexes on WestJet (1.76×), Petro-Canada (1.53×), Save-On-Foods (1.54×), and H&M (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Calgary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.