A data profile of the people who buy, follow and care about Petro-Canada in Canada — modelled from more than twelve digital signal sources. Petro-Canada has an estimated audience of 6,817,528 people in Canada.
The average Petro-Canada fan in Canada is 47.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, Alberta.
Top brand affinities include Esso, Circle K, 7-Eleven, with strongest over-indexing on Esso (21.36× the country average).
Demographically, the Petro-Canada audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Petro-Canada fan in Canada is balanced, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the Petro-Canada profile in Canada.
45.2% are female, 54.8% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 47.1 |
| Estimated audience size | 6,817,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Petro-Canada audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 97.9% |
| United States | 1.1% |
| Brazil | 0.2% |
Where the Petro-Canada audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1.5M | 1.98× | |
| 02 | Ontario | ~5M | 1.90× | |
| 03 | British Columbia | ~1.5M | 1.63× | |
| 04 | Quebec | ~2M | 1.35× | |
| 05 | Yukon | ~10K | 1.27× | |
| 06 | Saskatchewan | ~200K | 0.99× | |
| 07 | Nova Scotia | ~200K | 0.98× | |
| 08 | Prince Edward Island | ~30K | 0.92× | |
| 09 | Nunavut | ~6K | 0.87× | |
| 10 | Manitoba | ~200K | 0.84× | |
| 11 | New Brunswick | ~100K | 0.72× | |
| 12 | Northwest Territories | ~3K | 0.41× | |
| 13 | Newfoundland and Labrador | ~20K | 0.18× |
The strongest cross-interests of the Petro-Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Castrol | Cars & Mobility | 25.95× | ||
| 02 | Caltex | Cars & Mobility | 22.23× | ||
| 03 | Esso | Cars & Mobility | 21.36× | ||
| 04 | FamilyMart | Shopping | 13.55× | ||
| 05 | Circle K | Shopping | 10.20× | ||
| 06 | Filling station | Cars & Mobility | 9.79× | ||
| 07 | 7-Eleven | Shopping | 9.39× | ||
| 08 | Gasoline | Cars & Mobility | 8.81× | ||
| 09 | Diesel fuel | Cars & Mobility | 6.64× | ||
| 10 | RedFlagDeals | Shopping | 5.96× | ||
| 11 | Air pollution | Health | 5.36× | ||
| 12 | Controlled-access highway | Travel & Leisure | 5.35× | ||
| 13 | Traffic congestion | Cars & Mobility | 5.30× | ||
| 14 | Fuel | Cars & Mobility | 5.06× | ||
| 15 | Motor oil | Cars & Mobility | 4.94× | ||
| 16 | Hypertext | Technology & Electronics | 4.05× | ||
| 17 | Convenience store | Food & Beverages | 3.12× | ||
| 18 | Loto-Québec | Games | 2.98× | ||
| 19 | Vidéotron | Technology & Electronics | 2.73× | ||
| 20 | MSN | News | 2.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.40× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Spirituality | BALANCE | 0.75× | |
| Travelling | THRILL | 0.88× |
Petro-Canada's target market in Canada covers an estimated 6,817,528 people, concentrated in Ontario and Quebec.
45.2% of the Petro-Canada audience are female, 54.8% are male, with an average age of 47.1 years.
Petro-Canada fans show strongest brand affinity for Esso (21.36×), Circle K (10.2×), and 7-Eleven (9.39×) over the country average.
Petro-Canada fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~2M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Petro-Canada itself, the audience over-indexes on Circle K (10.2×), 7-Eleven (9.39×), Gasoline (8.81×), and Filling station (9.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Petro-Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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