Petro-Canada Audience in Canada
Petro-Canada has an estimated audience of 6,817,528 people in Canada. 45.2% are female, 54.8% are male, average age 47.1. Top regions: Ontario, Quebec, Alberta. Top brand affinities: Esso, Circle K, 7-Eleven, Gasoline, Filling station.
The average Petro-Canada fan in Canada is 47.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, Alberta. Top brand affinities include Esso, Circle K, 7-Eleven, with strongest over-indexing on Esso (21.36× the country average). Demographically, the Petro-Canada audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Petro-Canada fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 47.1 |
| Estimated audience size | 6,817,528 |
Audience persona
The typical Petro-Canada fan in Canada is balanced, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Esso.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,113,146 | 1.9× |
| Quebec | 2,205,682 | 1.35× |
| Alberta | 1,667,989 | 1.98× |
| British Columbia | 1,659,523 | 1.63× |
| Saskatchewan | 213,478 | 0.99× |
| Manitoba | 213,060 | 0.84× |
| Nova Scotia | 198,959 | 0.98× |
| New Brunswick | 113,662 | 0.72× |
| Prince Edward Island | 30,684 | 0.92× |
| Newfoundland and Labrador | 18,333 | 0.18× |
| Yukon | 10,289 | 1.27× |
| Nunavut | 5,956 | 0.87× |
| Northwest Territories | 3,280 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esso | 21.36× | Cars & Mobility |
| Circle K | 10.2× | Shopping |
| 7-Eleven | 9.39× | Shopping |
| Gasoline | 8.81× | Cars & Mobility |
| Filling station | 9.79× | Cars & Mobility |
| Loto-Québec | 2.98× | Games |
| Diesel fuel | 6.64× | Cars & Mobility |
| Castrol | 25.95× | Cars & Mobility |
| Air pollution | 5.36× | Health |
| RedFlagDeals | 5.96× | Shopping |
| MSN | 2.4× | News |
| Fuel | 5.06× | Cars & Mobility |
| Motor oil | 4.94× | Cars & Mobility |
| Controlled-access highway | 5.35× | Travel & Leisure |
| Convenience store | 3.12× | Food & Beverages |
| Caltex | 22.23× | Cars & Mobility |
| Traffic congestion | 5.3× | Cars & Mobility |
| FamilyMart | 13.55× | Shopping |
| Hypertext | 4.05× | Technology & Electronics |
| Vidéotron | 2.73× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Career Orientation | POWER | 1.05 |
| Social Media Usage | JOY | 1.03 |
| Convenience Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 97.9% |
| United States | 1.1% |
| India | 0.2% |
See Petro-Canada audiences in other countries
More Cars & Mobility audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Petro-Canada have in Canada?
Petro-Canada has an estimated audience of 6,817,528 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Petro-Canada fans?
45.2% of Petro-Canada fans are female, 54.8% are male, with an average age of 47.1 years.
Which brands do Petro-Canada fans like most?
Petro-Canada fans show strongest brand affinity for Esso (21.36×), Circle K (10.2×), and 7-Eleven (9.39×) over the country average.
Where do Petro-Canada fans live in Canada?
Petro-Canada fans in Canada are most concentrated in Ontario (reach 5,113,146), Quebec (reach 2,205,682), and Alberta (reach 1,667,989). These three regions account for the largest share of the active audience.
What other brands do Petro-Canada fans also like?
Beyond Petro-Canada itself, the audience over-indexes on Circle K (10.2×), 7-Eleven (9.39×), Gasoline (8.81×), and Filling station (9.79×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Petro-Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.