Calgary Audience in United States
Calgary has an estimated audience of 2,978,125 people in United States. 63.1% are female, 36.9% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Bob Evans, Kia Sportage, MSN, Houston Astros, Canada.
The average Calgary fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bob Evans, Kia Sportage, MSN, with strongest over-indexing on Bob Evans (24.46× the country average). Demographically, the Calgary audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Calgary fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.1 |
| Estimated audience size | 2,978,125 |
Audience persona
The typical Calgary fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Bob Evans.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 412,949 | 1.26× |
| Texas | 274,692 | 1.07× |
| New York | 184,240 | 1.11× |
| Florida | 163,846 | 0.81× |
| Washington | 118,666 | 1.99× |
| Illinois | 110,859 | 1.12× |
| Georgia | 82,598 | 0.9× |
| Pennsylvania | 80,117 | 0.8× |
| New Jersey | 75,376 | 1× |
| North Carolina | 75,074 | 0.84× |
| Michigan | 74,793 | 0.96× |
| Ohio | 70,777 | 0.77× |
| Virginia | 68,329 | 0.94× |
| Massachusetts | 67,853 | 1.16× |
| Colorado | 67,288 | 1.43× |
| Arizona | 66,453 | 1.09× |
| Minnesota | 54,909 | 1.29× |
| Tennessee | 44,567 | 0.75× |
| Oregon | 44,059 | 1.29× |
| Maryland | 41,648 | 0.81× |
| Wisconsin | 40,073 | 0.89× |
| Indiana | 39,389 | 0.72× |
| Missouri | 37,008 | 0.77× |
| Utah | 32,971 | 1.24× |
| Montana | 29,670 | 3.59× |
| Nevada | 29,017 | 1.01× |
| South Carolina | 27,756 | 0.62× |
| Connecticut | 24,093 | 0.81× |
| Alabama | 23,135 | 0.56× |
| Oklahoma | 22,322 | 0.67× |
| Kentucky | 22,320 | 0.6× |
| Louisiana | 22,204 | 0.58× |
| Idaho | 20,723 | 1.39× |
| Iowa | 19,789 | 0.81× |
| Kansas | 18,729 | 0.8× |
| Arkansas | 16,114 | 0.66× |
| Hawaii | 15,792 | 1.23× |
| Nebraska | 11,996 | 0.8× |
| Washington, District of Columbia | 11,523 | 1.29× |
| Mississippi | 11,433 | 0.47× |
| Maine | 10,187 | 0.95× |
| New Hampshire | 10,171 | 0.87× |
| New Mexico | 10,129 | 0.68× |
| Alaska | 8,318 | 1.31× |
| North Dakota | 8,246 | 1.35× |
| Rhode Island | 7,223 | 0.76× |
| West Virginia | 6,893 | 0.5× |
| South Dakota | 6,484 | 0.94× |
| Vermont | 5,411 | 1.03× |
| Delaware | 5,289 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Evans | 24.46× | Food & Beverages |
| Kia Sportage | 16× | Cars & Mobility |
| MSN | 2.89× | News |
| Houston Astros | 5.96× | Sports |
| Canada | 2.77× | Travel & Leisure |
| Los Angeles Dodgers | 3.85× | Sports |
| Nature | 1.63× | Home & Garden |
| Fox News Channel | 1.54× | Movies & TV |
| Staples (Canada) | 2.67× | Business & Career |
| Happiness | 1.61× | Health |
| Hobby Lobby | 1.89× | Home & Garden |
| Nordstrom rack | 2.26× | Fashion & Accessoires |
| Kitchen | 1.54× | Home & Garden |
| Spas | 1.72× | Beauty & Wellness |
| Weddings | 1.74× | Kids & Family |
| Aubrey Plaza | 5.18× | Movies & TV |
| Dentistry | 2.3× | Business & Career |
| JoJo Siwa | 5.16× | Movies & TV |
| Honda HR-V | 10.67× | Cars & Mobility |
| Great Clips | 2.48× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.82 |
| Community Orientation | OPEN | 1.66 |
| Patriotism | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.49 |
| Pet Ownership | JOY | 1.46 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 38.4% |
| United States | 21.9% |
| United Kingdom | 5.1% |
See Calgary audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Calgary have in United States?
Calgary has an estimated audience of 2,978,125 people in United States, concentrated in California and Texas.
What is the gender split and age of Calgary fans?
63.1% of Calgary fans are female, 36.9% are male, with an average age of 39.1 years.
Which brands do Calgary fans like most?
Calgary fans show strongest brand affinity for Bob Evans (24.46×), Kia Sportage (16×), and MSN (2.89×) over the country average.
Where do Calgary fans live in United States?
Calgary fans in United States are most concentrated in California (reach 412,949), Texas (reach 274,692), and New York (reach 184,240). These three regions account for the largest share of the active audience.
What other brands do Calgary fans also like?
Beyond Calgary itself, the audience over-indexes on Kia Sportage (16×), MSN (2.89×), Houston Astros (5.96×), and Canada (2.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Calgary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.