A data profile of the people who buy, follow and care about Alberta in Canada — modelled from more than twelve digital signal sources. Alberta has an estimated audience of 6,381,365 people in Canada.
The average Alberta fan in Canada is 42.1 years old, balanced, and lives primarily in Alberta.
The audience is concentrated in Alberta, Ontario, Quebec.
Top brand affinities include Ice Hockey World Championships, WestJet, Save-On-Foods, with strongest over-indexing on Ice Hockey World Championships (1.58× the country average).
Demographically, the Alberta audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Alberta fan in Canada is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Alberta profile in Canada.
52.7% are female, 47.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.1 |
| Estimated audience size | 6,381,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Alberta audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 46.8% |
| United States | 23.0% |
| United Kingdom | 5.3% |
Where the Alberta audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~3M | 4.12× | |
| 02 | Ontario | ~2.5M | 0.85× | |
| 03 | British Columbia | ~800K | 0.81× | |
| 04 | Saskatchewan | ~200K | 0.80× | |
| 05 | Quebec | ~1M | 0.69× | |
| 06 | New Brunswick | ~100K | 0.66× | |
| 07 | Manitoba | ~200K | 0.65× | |
| 08 | Prince Edward Island | ~20K | 0.58× | |
| 09 | Nova Scotia | ~100K | 0.57× | |
| 10 | Newfoundland and Labrador | ~50K | 0.50× |
The strongest cross-interests of the Alberta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banff National Park | Travel & Leisure | 2.21× | ||
| 02 | Sustainable energy | Home & Garden | 2.04× | ||
| 03 | Vehicle insurance | Cars & Mobility | 2.00× | ||
| 04 | Tabloid (newspaper format) | Literature | 1.86× | ||
| 05 | Internet & Social Media | 1.81× | |||
| 06 | Saskatchewan | Travel & Leisure | 1.77× | ||
| 07 | WestJet | Travel & Leisure | 1.75× | ||
| 08 | Save-On-Foods | Food & Beverages | 1.68× | ||
| 09 | Internet & Social Media | 1.66× | |||
| 10 | London Drugs | Shopping | 1.65× | ||
| 11 | Innovation | Business & Career | 1.61× | ||
| 12 | Wealth management | Business & Career | 1.60× | ||
| 13 | Ice Hockey World Championships | Sports | 1.58× | ||
| 14 | Western Union | Business & Career | 1.57× | ||
| 15 | Sport Chek | Shopping | 1.56× | ||
| 16 | Terraced house | Home & Garden | 1.55× | ||
| 17 | Wendy's | Food & Beverages | 1.54× | ||
| 18 | WWE | Sports | 1.54× | ||
| 19 | Renewable energy | Business & Career | 1.54× | ||
| 20 | Solar energy | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.38× | |
| Sustainability | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
Alberta has an estimated audience of 6,381,365 people in Canada, concentrated in Alberta and Ontario.
52.7% of Alberta fans are female, 47.3% are male, with an average age of 42.1 years.
Alberta fans show strongest brand affinity for Ice Hockey World Championships (1.58×), WestJet (1.75×), and Save-On-Foods (1.68×) over the country average.
Alberta fans in Canada are most concentrated in Alberta (reach ~3M), Ontario (reach ~2.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Alberta itself, the audience over-indexes on WestJet (1.75×), Save-On-Foods (1.68×), Sport Chek (1.56×), and Reddit (1.66×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Alberta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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