Alberta Audience in Canada
Alberta has an estimated audience of 6,381,365 people in Canada. 52.7% are female, 47.3% are male, average age 42.1. Top regions: Alberta, Ontario, Quebec. Top brand affinities: Ice Hockey World Championships, LinkedIn, WestJet, Save-On-Foods, Sport Chek.
The average Alberta fan in Canada is 42.1 years old, balanced, and lives primarily in Alberta. The audience is concentrated in Alberta, Ontario, Quebec. Top brand affinities include Ice Hockey World Championships, LinkedIn, WestJet, with strongest over-indexing on Ice Hockey World Championships (1.58× the country average). Demographically, the Alberta audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Alberta fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.1 |
| Estimated audience size | 6,381,365 |
Audience persona
The typical Alberta fan in Canada is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Alberta | 3,246,038 | 4.12× |
| Ontario | 2,263,958 | 0.85× |
| Quebec | 1,052,034 | 0.69× |
| British Columbia | 774,966 | 0.81× |
| Saskatchewan | 160,852 | 0.8× |
| Manitoba | 154,912 | 0.65× |
| Nova Scotia | 109,306 | 0.57× |
| New Brunswick | 96,801 | 0.66× |
| Newfoundland and Labrador | 49,006 | 0.5× |
| Prince Edward Island | 18,310 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.58× | Sports |
| 1.81× | Internet & Social Media | |
| WestJet | 1.75× | Travel & Leisure |
| Save-On-Foods | 1.68× | Food & Beverages |
| Sport Chek | 1.56× | Shopping |
| 1.66× | Internet & Social Media | |
| London Drugs | 1.65× | Shopping |
| Innovation | 1.61× | Business & Career |
| Vehicle insurance | 2.0× | Cars & Mobility |
| Sustainable energy | 2.04× | Home & Garden |
| Saskatchewan | 1.77× | Travel & Leisure |
| Tabloid (newspaper format) | 1.86× | Literature |
| WWE | 1.54× | Sports |
| Western Union | 1.57× | Business & Career |
| Renewable energy | 1.54× | Business & Career |
| Solar energy | 1.54× | Home & Garden |
| Wealth management | 1.6× | Business & Career |
| Banff National Park | 2.21× | Travel & Leisure |
| Terraced house | 1.55× | Home & Garden |
| Blanket | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.32 |
| Community Orientation | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.22 |
| Tradition | CONSERVATISM | 1.18 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 46.8% |
| United States | 23.0% |
| United Kingdom | 5.3% |
See Alberta audiences in other countries
More City audiences in Canada
Frequently asked questions
How many fans does Alberta have in Canada?
Alberta has an estimated audience of 6,381,365 people in Canada, concentrated in Alberta and Ontario.
What is the gender split and age of Alberta fans?
52.7% of Alberta fans are female, 47.3% are male, with an average age of 42.1 years.
Which brands do Alberta fans like most?
Alberta fans show strongest brand affinity for Ice Hockey World Championships (1.58×), LinkedIn (1.81×), and WestJet (1.75×) over the country average.
Where do Alberta fans live in Canada?
Alberta fans in Canada are most concentrated in Alberta (reach 3,246,038), Ontario (reach 2,263,958), and Quebec (reach 1,052,034). These three regions account for the largest share of the active audience.
What other brands do Alberta fans also like?
Beyond Alberta itself, the audience over-indexes on LinkedIn (1.81×), WestJet (1.75×), Save-On-Foods (1.68×), and Sport Chek (1.56×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Alberta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.