Rascasse Audience Intelligence

Alberta Audience in United States

A data profile of the people who buy, follow and care about Alberta in United States — modelled from more than twelve digital signal sources. Alberta has an estimated audience of 3,130,785 people in United States.

#144among City in United States#728among POI in United States#804in Travel & Leisure

The average Alberta fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include La Roche-Posay, Canada, Innovation, with strongest over-indexing on La Roche-Posay (9.74× the country average).

Demographically, the Alberta audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alberta fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for La Roche-Posay.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alberta profile in United States.

Audience size
3.1M
in United States
Gender
52.5%♀
47.5% male
Age
42.6
average years
Country rank
#9935
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alberta fans

52.5% are female, 47.5% are male, average age 42.6.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Alberta audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.6
Estimated audience size3,130,785
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Alberta audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Alberta audience comes from United States.

Worldwide audience distribution share by country for Alberta
CountryShare
Canada46.8%
United States23.0%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alberta audience in United States is strongest.

Fig. 05

Top regions by affinity

Alberta fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.81×
02North Dakota~10K1.60×
03Alaska~10K1.51×
04Washington~90K1.47×
05Oregon~50K1.45×
06Wyoming~6K1.36×
07Minnesota~60K1.34×
08Kansas~30K1.28×
09Idaho~20K1.23×
10Pennsylvania~100K1.18×
11Utah~30K1.17×
12South Dakota~8K1.16×
13Virginia~80K1.09×
14Maine~10K1.07×
15Washington, District of Columbia~10K1.07×
16Colorado~50K1.05×
17New York~200K1.04×
18Michigan~80K1.03×
19New Hampshire~10K1.03×
20Arizona~60K0.96×
21Wisconsin~50K0.96×
22California~300K0.95×
23Massachusetts~60K0.94×
24Hawaii~10K0.93×
25Nebraska~10K0.92×
26Texas~200K0.88×
27Iowa~20K0.88×
28Missouri~40K0.87×
29Nevada~30K0.87×
30Illinois~90K0.86×
31Georgia~80K0.86×
32New Jersey~70K0.86×
33Florida~200K0.85×
34Oklahoma~30K0.85×
35Connecticut~30K0.85×
36West Virginia~10K0.85×
37Maryland~40K0.83×
38Ohio~80K0.82×
39Indiana~50K0.82×
40Rhode Island~8K0.82×
41North Carolina~80K0.81×
42Tennessee~50K0.81×
43Alabama~40K0.80×
44Kentucky~30K0.78×
45Arkansas~20K0.78×
46Delaware~7K0.76×
47New Mexico~10K0.74×
48South Carolina~30K0.73×
49Mississippi~20K0.71×
50Louisiana~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Alberta, United States
0.70×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alberta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alberta audience
#·InterestCategoryAffinity×
01La Roche-PosayBeauty & Wellness9.74×
02RyanairTravel & Leisure9.74×
03Turkish AirlinesTravel & Leisure5.57×
04TrivagoTravel & Leisure4.42×
05Web serverTechnology & Electronics3.20×
06CanadaTravel & Leisure2.81×
07Sustainable energyHome & Garden2.71×
08Robert RedfordMovies & TV2.60×
09InnovationBusiness & Career2.49×
10Virtual realityTechnology & Electronics2.24×
11Talk radioMusic & Radio1.97×
12Real propertyHome & Garden1.95×
13GeneticsKids & Family1.91×
14Staples (Canada)Business & Career1.85×
15Solar energyHome & Garden1.81×
16Ace HardwareHome & Garden1.75×
17FedExBusiness & Career1.72×
18Home AppliancesHome & Garden1.53×
19RadioTechnology & Electronics1.52×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alberta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alberta audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Community OrientationOPEN1.68×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alberta audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Social Media UsageJOY0.90×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alberta have in United States?

Alberta has an estimated audience of 3,130,785 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alberta fans?

52.5% of Alberta fans are female, 47.5% are male, with an average age of 42.6 years.

03

Which brands do Alberta fans like most?

Alberta fans show strongest brand affinity for La Roche-Posay (9.74×), Canada (2.81×), and Innovation (2.49×) over the country average.

04

Where do Alberta fans live in United States?

Alberta fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alberta fans also like?

Beyond Alberta itself, the audience over-indexes on Canada (2.81×), Innovation (2.49×), Genetics (1.91×), and Sustainable energy (2.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alberta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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