Alberta Audience in United States

Alberta logo

Alberta has an estimated audience of 3,130,785 people in United States. 52.5% are female, 47.5% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Google News, AccuWeather, Indeed.com.

The average Alberta fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Google News, with strongest over-indexing on Capital One (17.94× the country average). Demographically, the Alberta audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Alberta fans

Demographic split for Alberta audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.6
Estimated audience size3,130,785

Audience persona

The typical Alberta fan in United States is balanced, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Alberta in United States
RegionReachAffinity
California371,1551.08×
Texas264,0820.98×
New York192,4421.1×
Florida184,5900.87×
Pennsylvania130,5511.24×
Washington101,2331.61×
Illinois94,7990.91×
Michigan89,6411.09×
Ohio87,3850.91×
Virginia86,9451.14×
Georgia82,6120.86×
North Carolina79,2790.84×
New Jersey73,0530.92×
Oregon58,9641.64×
Arizona57,3570.9×
Massachusetts55,9310.91×
Minnesota55,8821.25×
Colorado53,3871.08×
Tennessee51,1490.81×
Indiana47,3240.83×
Maryland45,0650.84×
Wisconsin44,6260.95×
Missouri43,2340.86×
Utah35,5331.27×
South Carolina33,2330.71×
Alabama31,1850.71×
Kentucky29,9620.76×
Nevada29,2410.97×
Louisiana28,7000.71×
Oklahoma28,6990.83×
Connecticut27,6910.88×
Iowa23,0480.89×
Kansas20,7350.84×
Idaho20,1551.28×
Arkansas20,0290.78×
Montana17,1831.98×
Mississippi16,3910.64×
Nebraska14,5570.93×
Hawaii13,6741.02×
Maine12,6561.13×
New Mexico11,8590.76×
New Hampshire11,7050.95×
North Dakota10,5321.64×
West Virginia10,3690.71×
Washington, District of Columbia10,3491.1×
Alaska8,3301.24×
Rhode Island8,2080.82×
South Dakota7,7901.08×
Delaware6,0210.7×
Vermont5,9231.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alberta audience
BrandAffinityCategory
Capital One17.94×Business & Career
Google Maps12.27×Internet & Social Media
Google News16.39×News
AccuWeather16.33×Home & Garden
Indeed.com10.4×Business & Career
Diane Keaton15.26×Movies & TV
CarGurus13.76×Cars & Mobility
Circle K14.79×Shopping
Billy Bob Thornton17.99×Movies & TV
Bruce Willis14.58×Movies & TV
DeviantArt13.81×Internet & Social Media
Enterprise Rent-A-Car10.91×Cars & Mobility
Matthew McConaughey16.24×Movies & TV
Beetlejuice8.48×Movies & TV
Aaron Rodgers10.95×Sports
Clint Eastwood14.99×Movies & TV
Khan Academy13.68×Business & Career
Kendra Scott16.77×Fashion & Accessoires
Catherine Zeta-Jones18.18×Movies & TV
Demi Moore14.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alberta audience
TraitClusterScore
SustainabilityBALANCE1.91
TravellingTHRILL1.87
PatriotismCONSERVATISM1.8
Community OrientationOPEN1.74
Early Adopter MentalityPOWER1.69
Design AffinityPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Alberta
CountryShare
Canada46.8%
United States23.0%
United Kingdom5.3%

See Alberta audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Alberta have in United States?

Alberta has an estimated audience of 3,130,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Alberta fans?

52.5% of Alberta fans are female, 47.5% are male, with an average age of 42.6 years.

Which brands do Alberta fans like most?

Alberta fans show strongest brand affinity for Capital One (17.94×), Google Maps (12.27×), and Google News (16.39×) over the country average.

Where do Alberta fans live in United States?

Alberta fans in United States are most concentrated in California (reach 371,155), Texas (reach 264,082), and New York (reach 192,442). These three regions account for the largest share of the active audience.

What other brands do Alberta fans also like?

Beyond Alberta itself, the audience over-indexes on Google Maps (12.27×), Google News (16.39×), AccuWeather (16.33×), and Indeed.com (10.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alberta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.