University Audience in Spain
University has an estimated audience of 6,759,550 people in Spain. 59.0% are female, 41.0% are male, average age 43.0. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Education, College, Psychology, School, Student.
The average University fan in Spain is 43.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Education, College, Psychology, with strongest over-indexing on Education (1.67× the country average). Demographically, the University audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of University fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.0 |
| Estimated audience size | 6,759,550 |
Audience persona
The typical University fan in Spain is more female, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Education.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,315,256 | 1.08× |
| Community of Madrid | 1,105,915 | 0.97× |
| Andalusia | 1,071,464 | 0.81× |
| Comunidad Valenciana | 812,897 | 1.07× |
| Canary Islands | 642,807 | 1.91× |
| Balearic Islands | 403,540 | 2.13× |
| Galicia | 282,165 | 0.89× |
| Castile and León | 258,216 | 0.87× |
| Castilla-La Mancha | 200,092 | 0.73× |
| Basque Autonomous Country | 198,079 | 0.78× |
| Region of Murcia | 180,628 | 0.78× |
| Principality of Asturias | 148,424 | 0.93× |
| Aragon | 147,482 | 0.83× |
| Extremadura | 87,169 | 0.6× |
| Cantabria | 73,978 | 0.87× |
| Navarre | 70,801 | 0.84× |
| La Rioja | 40,561 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Education | 1.67× | Business & Career |
| College | 2.84× | Business & Career |
| Psychology | 1.54× | Business & Career |
| School | 1.69× | Kids & Family |
| Student | 1.96× | Business & Career |
| Medicine | 1.59× | Business & Career |
| Learning | 1.69× | Business & Career |
| Employment | 1.53× | Business & Career |
| Literature | 1.54× | Business & Career |
| Personal development | 1.53× | Business & Career |
| Health care | 1.56× | Business & Career |
| Vodafone | 1.68× | Technology & Electronics |
| Agriculture | 1.53× | Business & Career |
| Academic degree | 2.51× | Business & Career |
| Social science | 1.53× | Business & Career |
| Nursing | 1.72× | Business & Career |
| Self care | 1.56× | Health |
| Hairstyle | 1.53× | Beauty & Wellness |
| Hair care | 1.54× | Beauty & Wellness |
| Emotional intelligence | 1.68× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.19 |
| Mindfulness | BALANCE | 1.15 |
| Price Sensitivity | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
See University audiences in other countries
More Business & Career audiences in Spain
- Gastronomy (14,981,543)
- Boutiques (11,745,237)
- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
Frequently asked questions
How many fans does University have in Spain?
University has an estimated audience of 6,759,550 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of University fans?
59.0% of University fans are female, 41.0% are male, with an average age of 43.0 years.
Which brands do University fans like most?
University fans show strongest brand affinity for Education (1.67×), College (2.84×), and Psychology (1.54×) over the country average.
Where do University fans live in Spain?
University fans in Spain are most concentrated in Catalonia (reach 1,315,256), Community of Madrid (reach 1,105,915), and Andalusia (reach 1,071,464). These three regions account for the largest share of the active audience.
What other brands do University fans also like?
Beyond University itself, the audience over-indexes on College (2.84×), Psychology (1.54×), School (1.69×), and Student (1.96×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.