A data profile of the people who buy, follow and care about University in Spain — modelled from more than twelve digital signal sources. University has an estimated audience of 6,759,550 people in Spain.
The average University fan in Spain is 43.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Education, College, Psychology, with strongest over-indexing on Education (1.67× the country average).
Demographically, the University audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical University fan in Spain is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Education.
The key figures that characterise the University profile in Spain.
59.0% are female, 41.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.0 |
| Estimated audience size | 6,759,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide University audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the University audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 2.06× | |
| 02 | Canary Islands | ~600K | 1.87× | |
| 03 | Catalonia | ~1.5M | 1.07× | |
| 04 | Comunidad Valenciana | ~800K | 1.07× | |
| 05 | Community of Madrid | ~1M | 0.97× | |
| 06 | La Rioja | ~40K | 0.95× | |
| 07 | Principality of Asturias | ~200K | 0.94× | |
| 08 | Galicia | ~300K | 0.90× | |
| 09 | Cantabria | ~80K | 0.90× | |
| 10 | Castile and León | ~300K | 0.89× | |
| 11 | Navarre | ~70K | 0.88× | |
| 12 | Aragon | ~200K | 0.86× | |
| 13 | Region of Murcia | ~200K | 0.82× | |
| 14 | Andalusia | ~1M | 0.81× | |
| 15 | Basque Autonomous Country | ~200K | 0.80× | |
| 16 | Castilla-La Mancha | ~200K | 0.77× | |
| 17 | Extremadura | ~100K | 0.72× |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 2.84× | ||
| 02 | Academic degree | Business & Career | 2.51× | ||
| 03 | Student | Business & Career | 1.96× | ||
| 04 | Nursing | Business & Career | 1.72× | ||
| 05 | School | Kids & Family | 1.69× | ||
| 06 | Learning | Business & Career | 1.69× | ||
| 07 | Vodafone | Technology & Electronics | 1.68× | ||
| 08 | Emotional intelligence | Health | 1.68× | ||
| 09 | Education | Business & Career | 1.67× | ||
| 10 | Medicine | Business & Career | 1.59× | ||
| 11 | Health care | Business & Career | 1.56× | ||
| 12 | Self care | Health | 1.56× | ||
| 13 | Psychology | Business & Career | 1.54× | ||
| 14 | Literature | Business & Career | 1.54× | ||
| 15 | Hair care | Beauty & Wellness | 1.54× | ||
| 16 | Employment | Business & Career | 1.53× | ||
| 17 | Personal development | Business & Career | 1.53× | ||
| 18 | Agriculture | Business & Career | 1.53× | ||
| 19 | Social science | Business & Career | 1.53× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Career Orientation | POWER | 1.25× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.97× |
University has an estimated audience of 6,759,550 people in Spain, concentrated in Catalonia and Community of Madrid.
59.0% of University fans are female, 41.0% are male, with an average age of 43.0 years.
University fans show strongest brand affinity for Education (1.67×), College (2.84×), and Psychology (1.54×) over the country average.
University fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond University itself, the audience over-indexes on College (2.84×), Psychology (1.54×), School (1.69×), and Student (1.96×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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