Rascasse Audience Intelligence

Learning Audience in Spain

A data profile of the people who buy, follow and care about Learning in Spain — modelled from more than twelve digital signal sources. Learning has an estimated audience of 9,294,207 people in Spain.

#142among Topic in Spain#29in Business & Career

Learning has an estimated audience of 9,294,207 people in Spain. 62.6% are female, 37.4% are male, average age 45.2. Top brand affinities: IBEX 35, Happiness, Caixabank, University, Volunteering.

Top brand affinities include IBEX 35, Happiness, Caixabank, with strongest over-indexing on IBEX 35 (1.6× the country average).

Demographically, the Learning audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.

The typical Learning fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Learning profile in Spain.

Audience size
9.3M
in Spain
Gender
62.6%♀
37.4% male
Age
45.2
average years
Country rank
#221
Topic in Spain
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Learning fans

62.6% are female, 37.4% are male, average age 45.2.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Learning audience in Spain
MetricValue
Female62.6%
Male37.4%
Average age45.2
Estimated audience size9,294,207
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Learning audience in Spain
Age bracketShare%
16-196%
20-2914%
30-3921%
40-4928%
50+31%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Learning audience comes from Spain.

Worldwide audience distribution share by country for Learning
CountryShare
United States22.0%
United Kingdom4.6%
India4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Learning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Learning audience
#·InterestCategoryAffinity×
01Distance educationBusiness & Career2.73×
02VolunteeringPolitics & Society2.24×
03Master of Business AdministrationBusiness & Career1.96×
04Video hosting serviceTechnology & Electronics1.86×
05Charity and causesBusiness & Career1.84×
06WikipediaInternet & Social Media1.83×
07Travel websiteTravel & Leisure1.78×
08UniversityBusiness & Career1.69×
09Nonprofit organizationPolitics & Society1.69×
10InnovationBusiness & Career1.68×
11GeneticsKids & Family1.68×
12IBEX 35Business & Career1.60×
13RTVEMovies & TV1.60×
14CaixabankBusiness & Career1.58×
15MSNNews1.57×
16DrawingHome & Garden1.54×
17Instant messagingInternet & Social Media1.54×
18HappinessHealth1.51×
19OrangeTechnology & Electronics1.51×
20Real propertyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Learning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Learning audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.68×
Career OrientationPOWER1.42×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Learning audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.93×
Luxury OrientationPREMIUM0.94×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Spain

See Learning audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →