Learning Audience in Spain

Learning has an estimated audience of 9,294,207 people in Spain. 62.6% are female, 37.4% are male, average age 45.2. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Iberia (airline).

Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Learning audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Category: Business & Career · Type: Topic

Demographics of Learning fans

Demographic split for Learning audience in Spain
MetricValue
Female62.6%
Male37.4%
Average age45.2
Estimated audience size9,294,207

Audience persona

The typical Learning fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning audience
BrandAffinityCategory
Singer-songwriter7.96×Music & Radio
MSN4.85×News
Sports nutrition7.93×Food & Beverages
Julio Iglesias2.62×Music & Radio
Iberia (airline)1.8×Travel & Leisure
Movistar2.22×Technology & Electronics
CAC 402.64×Business & Career
WhatsApp1.82×Internet & Social Media
Stradivarius2.26×Shopping
Oncology5.64×Health
AldiShopping
Kundalini yoga4.37×Health
Formentera4.71×Travel & Leisure
Orange2.5×Technology & Electronics
Mapfre2.25×Business & Career
Girona2.57×Sports
Wedding dress2.76×Fashion & Accessoires
TripAdvisor2.19×Travel & Leisure
Catering3.96×Food & Beverages
Lunch2.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning audience
TraitClusterScore
Community OrientationOPEN1.27
Family OrientationCONSERVATISM1.16
Need for SecurityCONSERVATISM1.16
MindfulnessBALANCE1.1
Price SensitivityPREMIUM1.08
Career OrientationPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Learning
CountryShare
United States22.1%
United Kingdom4.6%
India4.6%

See Learning audiences in other countries

More Business & Career audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.