Learning Audience in Brazil

Learning has an estimated audience of 14,486,571 people in Brazil. 64.1% are female, 35.9% are male, average age 39.3. Top brand affinities: Nature, Family, Preta Gil, Social media, Sport Club do Recife.

Top brand affinities include Nature, Family, Preta Gil, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Learning audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Mindfulness.

Category: Business & Career · Type: Topic

Demographics of Learning fans

Demographic split for Learning audience in Brazil
MetricValue
Female64.1%
Male35.9%
Average age39.3
Estimated audience size14,486,571

Audience persona

The typical Learning fan in Brazil is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Nature.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning audience
BrandAffinityCategory
Nature1.81×Home & Garden
Family1.55×Kids & Family
Preta Gil1.59×Music & Radio
Social media1.59×Business & Career
Sport Club do Recife2.15×Sports
Telegram2.32×Internet & Social Media
Happiness1.75×Health
Electrolux2.17×Home & Garden
University1.81×Business & Career
Email1.7×Technology & Electronics
College1.81×Business & Career
TikTok1.55×Internet & Social Media
Beauty salons1.5×Beauty & Wellness
Steam2.33×Games
Spas1.61×Beauty & Wellness
Dogs1.55×Pets & Animals
Mixed martial arts2.6×Sports
Children's clothing1.83×Fashion & Accessoires
Localiza1.8×Cars & Mobility
Google1.65×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning audience
TraitClusterScore
CreativityOPEN1.56
MindfulnessBALANCE1.51
Need for SecurityCONSERVATISM1.44
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.33
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Learning
CountryShare
United States22.1%
United Kingdom4.6%
India4.6%

See Learning audiences in other countries

More Business & Career audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.