A data profile of the people who buy, follow and care about Learning in Brazil — modelled from more than twelve digital signal sources. Learning has an estimated audience of 14,486,571 people in Brazil.
Learning has an estimated audience of 14,486,571 people in Brazil. 64.1% are female, 35.9% are male, average age 39.3. Top brand affinities: College, MSN, Baking, Bossa nova, SENAI.
Top brand affinities include College, MSN, Baking, with strongest over-indexing on College (1.81× the country average).
Demographically, the Learning audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Learning fan in Brazil is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for College.
The key figures that characterise the Learning profile in Brazil.
64.1% are female, 35.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.3 |
| Estimated audience size | 14,486,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Learning audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 1.81× | ||
| 02 | Master class | Business & Career | 1.66× | ||
| 03 | Maria Bethânia | Music & Radio | 1.65× | ||
| 04 | MSN | News | 1.63× | ||
| 05 | Playground | Kids & Family | 1.62× | ||
| 06 | Elis Regina | Music & Radio | 1.62× | ||
| 07 | Gal Costa | Music & Radio | 1.60× | ||
| 08 | Xabi Alonso | Sports | 1.60× | ||
| 09 | Massive open online course | Business & Career | 1.60× | ||
| 10 | Masonry | Home & Garden | 1.58× | ||
| 11 | SENAI | Business & Career | 1.57× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 13 | Yahoo! | Internet & Social Media | 1.55× | ||
| 14 | United Nations | Politics & Society | 1.55× | ||
| 15 | My Little Pony | Kids & Family | 1.54× | ||
| 16 | Juliana Paes | Movies & TV | 1.53× | ||
| 17 | Deborah Secco | Movies & TV | 1.53× | ||
| 18 | Marie Curie | Business & Career | 1.53× | ||
| 19 | Baking | Food & Beverages | 1.52× | ||
| 20 | Bossa nova | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Creativity | OPEN | 1.21× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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