Learning Audience in Brazil
Learning has an estimated audience of 14,486,571 people in Brazil. 64.1% are female, 35.9% are male, average age 39.3. Top brand affinities: Nature, Family, Preta Gil, Social media, Sport Club do Recife.
Top brand affinities include Nature, Family, Preta Gil, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Learning audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Learning fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.3 |
| Estimated audience size | 14,486,571 |
Audience persona
The typical Learning fan in Brazil is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.55× | Kids & Family |
| Preta Gil | 1.59× | Music & Radio |
| Social media | 1.59× | Business & Career |
| Sport Club do Recife | 2.15× | Sports |
| Telegram | 2.32× | Internet & Social Media |
| Happiness | 1.75× | Health |
| Electrolux | 2.17× | Home & Garden |
| University | 1.81× | Business & Career |
| 1.7× | Technology & Electronics | |
| College | 1.81× | Business & Career |
| TikTok | 1.55× | Internet & Social Media |
| Beauty salons | 1.5× | Beauty & Wellness |
| Steam | 2.33× | Games |
| Spas | 1.61× | Beauty & Wellness |
| Dogs | 1.55× | Pets & Animals |
| Mixed martial arts | 2.6× | Sports |
| Children's clothing | 1.83× | Fashion & Accessoires |
| Localiza | 1.8× | Cars & Mobility |
| 1.65× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.56 |
| Mindfulness | BALANCE | 1.51 |
| Need for Security | CONSERVATISM | 1.44 |
| Family Orientation | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.33 |
| Tradition | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 4.6% |
| India | 4.6% |
See Learning audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.