Rascasse Audience Intelligence

Learning Audience in Canada

A data profile of the people who buy, follow and care about Learning in Canada — modelled from more than twelve digital signal sources. Learning has an estimated audience of 8,815,111 people in Canada.

#112among Topic in Canada#18in Business & Career

The average Learning fan in Canada is 41.7 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, Manitoba, British Columbia.

Top brand affinities include Real property, Western Union, Sustainable energy, with strongest over-indexing on Real property (1.57× the country average).

Demographically, the Learning audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Learning fan in Canada is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Learning profile in Canada.

Audience size
8.8M
in Canada
Gender
58.1%♀
41.9% male
Age
41.7
average years
Country rank
#153
Topic in Canada
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Learning fans

58.1% are female, 41.9% are male, average age 41.7.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Learning audience in Canada
MetricValue
Female58.1%
Male41.9%
Average age41.7
Estimated audience size8,815,111
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Learning audience in Canada
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Learning audience comes from Canada.

Worldwide audience distribution share by country for Learning
CountryShare
United States22.0%
United Kingdom4.6%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Learning audience in Canada is strongest.

Fig. 05

Top regions by affinity

Learning fans by region: top regions in Canada
#RegionReachAffinity×
01Manitoba~1M3.98×
02Ontario~6.5M2.46×
03British Columbia~1M0.77×
04Newfoundland and Labrador~100K0.73×
05Prince Edward Island~30K0.71×
06Saskatchewan~200K0.55×
07Alberta~600K0.54×
08New Brunswick~100K0.54×
09Nova Scotia~100K0.50×
10Quebec~600K0.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Learning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Learning audience
#·InterestCategoryAffinity×
01DiplomacyPolitics & Society1.96×
02DuvetHome & Garden1.92×
03Elderly careHealth1.77×
04Image scannerTechnology & Electronics1.71×
05Khan AcademyBusiness & Career1.69×
06Bored PandaInternet & Social Media1.68×
07Western UnionBusiness & Career1.67×
08BlanketHome & Garden1.62×
09Diabetes mellitus type 2 awarenessHealth1.60×
10John TravoltaMovies & TV1.59×
11Real propertyHome & Garden1.57×
12Data scienceBusiness & Career1.55×
13Sustainable energyHome & Garden1.54×
14SkillshareKids & Family1.54×
15Wealth managementBusiness & Career1.53×
16LinkedInInternet & Social Media1.52×
17Albert EinsteinTechnology & Electronics1.52×
18Baking powderFood & Beverages1.52×
19McMaster UniversityBusiness & Career1.51×
20RamenFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Learning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Learning audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.36×
Family OrientationCONSERVATISM1.33×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Learning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.88×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Learning have in Canada?

Learning has an estimated audience of 8,815,111 people in Canada, concentrated in Ontario and Manitoba.

02

What is the gender split and age of Learning fans?

58.1% of Learning fans are female, 41.9% are male, with an average age of 41.7 years.

03

Which brands do Learning fans like most?

Learning fans show strongest brand affinity for Real property (1.57×), Western Union (1.67×), and Sustainable energy (1.54×) over the country average.

04

Where do Learning fans live in Canada?

Learning fans in Canada are most concentrated in Ontario (reach ~6.5M), Manitoba (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Learning fans also like?

Beyond Learning itself, the audience over-indexes on Western Union (1.67×), Sustainable energy (1.54×), Wealth management (1.53×), and Blanket (1.62×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Canada

See Learning audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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