Learning Audience in Italy
Learning has an estimated audience of 11,423,551 people in Italy. 60.4% are female, 39.6% are male, average age 43.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Instant messaging, University, General practitioner, Dentistry, Slovenia.
The average Learning fan in Italy is 43.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Instant messaging, University, General practitioner, with strongest over-indexing on Instant messaging (2.71× the country average). Demographically, the Learning audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Learning fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.1 |
| Estimated audience size | 11,423,551 |
Audience persona
The typical Learning fan in Italy is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,872,358 | 0.93× |
| Lazio | 1,463,578 | 1.05× |
| Campania | 1,143,728 | 0.89× |
| Marche | 1,098,788 | 5.53× |
| Sicilia | 800,767 | 0.81× |
| Emilia-Romagna | 742,106 | 0.8× |
| Puglia | 734,966 | 0.93× |
| Veneto | 691,181 | 0.77× |
| Piedmont | 624,627 | 0.74× |
| Tuscany | 547,093 | 0.72× |
| Calabria | 291,383 | 0.83× |
| Abruzzo | 286,798 | 1.14× |
| Sardinia | 210,245 | 0.66× |
| Liguria | 175,008 | 0.55× |
| Friuli-Venezia Giulia | 143,791 | 0.67× |
| Umbria | 136,963 | 0.74× |
| Trentino-Alto Adige/Südtirol | 108,260 | 0.5× |
| Basilicata | 74,419 | 0.71× |
| Molise | 32,984 | 0.61× |
| Aosta Valley | 8,991 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.71× | Internet & Social Media |
| University | 2.29× | Business & Career |
| General practitioner | 3.23× | Health |
| Dentistry | 3.03× | Business & Career |
| Slovenia | 2.18× | Travel & Leisure |
| Library | 3.1× | Literature |
| Meat | 1.75× | Food & Beverages |
| Canada | 2.05× | Travel & Leisure |
| Expert (company) | 2.58× | Shopping |
| Tattoos | 1.57× | Fashion & Accessoires |
| Google Maps | 1.51× | Internet & Social Media |
| Doctor of Medicine | 2.7× | Business & Career |
| Voucher | 2.18× | Shopping |
| La Dolce Vita | 4.79× | Movies & TV |
| Indeed.com | 1.72× | Business & Career |
| Web application | 2.62× | Technology & Electronics |
| Germany | 2.31× | Travel & Leisure |
| Accounting | 2.6× | Business & Career |
| Enoteca | 2.37× | Food & Beverages |
| Charity and causes | 1.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.42 |
| Family Orientation | CONSERVATISM | 1.24 |
| Social Media Usage | JOY | 1.06 |
| Mindfulness | BALANCE | 1.05 |
| Convenience Orientation | PREMIUM | 1.04 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 4.6% |
| India | 4.6% |
See Learning audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Learning have in Italy?
Learning has an estimated audience of 11,423,551 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Learning fans?
60.4% of Learning fans are female, 39.6% are male, with an average age of 43.1 years.
Which brands do Learning fans like most?
Learning fans show strongest brand affinity for Instant messaging (2.71×), University (2.29×), and General practitioner (3.23×) over the country average.
Where do Learning fans live in Italy?
Learning fans in Italy are most concentrated in Lombardy (reach 1,872,358), Lazio (reach 1,463,578), and Campania (reach 1,143,728). These three regions account for the largest share of the active audience.
What other brands do Learning fans also like?
Beyond Learning itself, the audience over-indexes on University (2.29×), General practitioner (3.23×), Dentistry (3.03×), and Slovenia (2.18×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.