Learning Audience in United Kingdom
Learning has an estimated audience of 16,839,149 people in United Kingdom. 63.8% are female, 36.2% are male, average age 44.1. Top regions: England, Scotland, South East. Top brand affinities: Weddings, Hobby, TUI, WhatsApp, Luxury yacht.
The average Learning fan in United Kingdom is 44.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Weddings, Hobby, TUI, with strongest over-indexing on Weddings (1.79× the country average). Demographically, the Learning audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Learning fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.1 |
| Estimated audience size | 16,839,149 |
Audience persona
The typical Learning fan in United Kingdom is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,787,738 | 0.56× |
| Scotland | 3,882,043 | 2.56× |
| South East | 2,371,066 | 1.05× |
| Yorkshire and the Humber | 1,787,851 | 1.32× |
| East of England | 1,367,155 | 0.89× |
| West Midlands | 1,128,654 | 1.56× |
| South West | 1,106,429 | 0.8× |
| East Midlands | 1,005,654 | 0.85× |
| North West | 788,086 | 0.44× |
| North East | 715,561 | 1.09× |
| Wales | 470,768 | 0.49× |
| Northern Ireland | 201,080 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.79× | Kids & Family |
| Hobby | 1.66× | Home & Garden |
| TUI | 1.73× | Travel & Leisure |
| 1.68× | Internet & Social Media | |
| Luxury yacht | 2.77× | Travel & Leisure |
| Distilled beverage | 1.57× | Food & Beverages |
| Purchase discount | 3.15× | Shopping |
| Home business | 3.32× | Business & Career |
| DeviantArt | 3.05× | Internet & Social Media |
| TripAdvisor | 1.69× | Travel & Leisure |
| Real property | 2.28× | Home & Garden |
| Volunteering | 1.62× | Politics & Society |
| Expensive Taste | 1.99× | Business & Career |
| Vegetable | 1.52× | Food & Beverages |
| Refrigerator | 1.71× | Home & Garden |
| Mango | 2.93× | Shopping |
| Bored Panda | 2.77× | Internet & Social Media |
| Ticketmaster | 1.51× | Travel & Leisure |
| Betfair | 1.66× | Games |
| Love & Sex | 3.47× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.1 |
| Mindfulness | BALANCE | 1.07 |
| Indulgence | JOY | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Family Orientation | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 4.6% |
| India | 4.6% |
See Learning audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Learning have in United Kingdom?
Learning has an estimated audience of 16,839,149 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Learning fans?
63.8% of Learning fans are female, 36.2% are male, with an average age of 44.1 years.
Which brands do Learning fans like most?
Learning fans show strongest brand affinity for Weddings (1.79×), Hobby (1.66×), and TUI (1.73×) over the country average.
Where do Learning fans live in United Kingdom?
Learning fans in United Kingdom are most concentrated in England (reach 8,787,738), Scotland (reach 3,882,043), and South East (reach 2,371,066). These three regions account for the largest share of the active audience.
What other brands do Learning fans also like?
Beyond Learning itself, the audience over-indexes on Hobby (1.66×), TUI (1.73×), WhatsApp (1.68×), and Luxury yacht (2.77×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.