A data profile of the people who buy, follow and care about Learning in United Kingdom — modelled from more than twelve digital signal sources. Learning has an estimated audience of 16,839,149 people in United Kingdom.
The average Learning fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Hobby, Volunteering, Wikipedia, with strongest over-indexing on Hobby (1.61× the country average).
Demographically, the Learning audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Learning fan in United Kingdom is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Learning profile in United Kingdom.
63.8% are female, 36.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.1 |
| Estimated audience size | 16,839,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Learning audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
Where the Learning audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~4M | 2.55× | |
| 02 | West Midlands | ~1M | 1.55× | |
| 03 | Yorkshire and the Humber | ~2M | 1.31× | |
| 04 | North East | ~700K | 1.08× | |
| 05 | South East | ~2.5M | 1.05× | |
| 06 | East of England | ~1.5M | 0.90× | |
| 07 | East Midlands | ~1M | 0.87× | |
| 08 | South West | ~1M | 0.82× | |
| 09 | England | ~9M | 0.56× | |
| 10 | North West | ~900K | 0.51× | |
| 11 | Wales | ~500K | 0.51× | |
| 12 | Northern Ireland | ~200K | 0.45× |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.07× | ||
| 02 | Volunteering | Politics & Society | 1.96× | ||
| 03 | Wikipedia | Internet & Social Media | 1.96× | ||
| 04 | Pierce Brosnan | Movies & TV | 1.85× | ||
| 05 | Autism Awareness | Health | 1.80× | ||
| 06 | Real property | Home & Garden | 1.78× | ||
| 07 | Risk management | Business & Career | 1.77× | ||
| 08 | Sketch comedy | Movies & TV | 1.72× | ||
| 09 | Esso | Cars & Mobility | 1.70× | ||
| 10 | Window blind | Home & Garden | 1.70× | ||
| 11 | Refrigerator | Home & Garden | 1.69× | ||
| 12 | Political science | Business & Career | 1.69× | ||
| 13 | Satire | Literature | 1.67× | ||
| 14 | Dentistry | Business & Career | 1.66× | ||
| 15 | Hot tub | Home & Garden | 1.66× | ||
| 16 | Mother's Day | Kids & Family | 1.64× | ||
| 17 | Fish and chips | Food & Beverages | 1.64× | ||
| 18 | Hobby | Home & Garden | 1.61× | ||
| 19 | Internet & Social Media | 1.50× | |||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Mindfulness | BALANCE | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.87× |
Learning has an estimated audience of 16,839,149 people in United Kingdom, concentrated in England and Scotland.
63.8% of Learning fans are female, 36.2% are male, with an average age of 44.1 years.
Learning fans show strongest brand affinity for Hobby (1.61×), Volunteering (1.96×), and Wikipedia (1.96×) over the country average.
Learning fans in United Kingdom are most concentrated in England (reach ~9M), Scotland (reach ~4M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Learning itself, the audience over-indexes on Volunteering (1.96×), Wikipedia (1.96×), WhatsApp (1.5×), and Refrigerator (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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