A data profile of the people who buy, follow and care about Autism Awareness in United Kingdom — modelled from more than twelve digital signal sources. Autism Awareness has an estimated audience of 3,285,636 people in United Kingdom.
The average Autism Awareness fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Genetics, Child, Therapy, with strongest over-indexing on Genetics (3.24× the country average).
Demographically, the Autism Awareness audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Autism Awareness fan in United Kingdom is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Genetics.
The key figures that characterise the Autism Awareness profile in United Kingdom.
80.3% are female, 19.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 41.5 |
| Estimated audience size | 3,285,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Autism Awareness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.9% |
| United Kingdom | 10.8% |
| Brazil | 5.7% |
Where the Autism Awareness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.46× | |
| 02 | Yorkshire and the Humber | ~300K | 1.24× | |
| 03 | North East | ~200K | 1.23× | |
| 04 | Wales | ~200K | 1.19× | |
| 05 | Northern Ireland | ~100K | 1.04× | |
| 06 | East Midlands | ~200K | 0.91× | |
| 07 | South East | ~400K | 0.88× | |
| 08 | South West | ~200K | 0.88× | |
| 09 | England | ~2.5M | 0.87× | |
| 10 | East of England | ~300K | 0.86× | |
| 11 | Scotland | ~200K | 0.84× | |
| 12 | North West | ~300K | 0.78× |
The strongest cross-interests of the Autism Awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 3.24× | ||
| 02 | Interpersonal relationship | Kids & Family | 3.00× | ||
| 03 | Therapy | Health | 2.54× | ||
| 04 | Charity and causes | Business & Career | 2.35× | ||
| 05 | Communication | Technology & Electronics | 2.24× | ||
| 06 | Pleasure | Politics & Society | 2.17× | ||
| 07 | Parent | Kids & Family | 2.16× | ||
| 08 | Infant | Kids & Family | 2.10× | ||
| 09 | Organization | Business & Career | 2.10× | ||
| 10 | Politics | Politics & Society | 2.01× | ||
| 11 | Child | Kids & Family | 1.93× | ||
| 12 | Employment | Business & Career | 1.93× | ||
| 13 | Animal | Pets & Animals | 1.92× | ||
| 14 | Celebrity | Movies & TV | 1.82× | ||
| 15 | Happiness | Health | 1.81× | ||
| 16 | Leisure | Travel & Leisure | 1.75× | ||
| 17 | Social network | Internet & Social Media | 1.73× | ||
| 18 | Social media | Business & Career | 1.73× | ||
| 19 | Magazines | Literature | 1.70× | ||
| 20 | Current events | Arts & Culture | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.27× | |
| Spirituality | BALANCE | 1.99× | |
| Community Orientation | OPEN | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.88× |
Autism Awareness has an estimated audience of 3,285,636 people in United Kingdom, concentrated in England and South East.
80.3% of Autism Awareness fans are female, 19.7% are male, with an average age of 41.5 years.
Autism Awareness fans show strongest brand affinity for Genetics (3.24×), Child (1.93×), and Therapy (2.54×) over the country average.
Autism Awareness fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Autism Awareness itself, the audience over-indexes on Child (1.93×), Therapy (2.54×), Animal (1.92×), and Communication (2.24×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Autism Awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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