Autism Awareness Audience in Germany
Autism Awareness has an estimated audience of 388,028 people in Germany. 73.4% are female, 26.6% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Literacy, Pedagogy, PAW Patrol, Interpersonal relationship, Special education.
The average Autism Awareness fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Literacy, Pedagogy, PAW Patrol, with strongest over-indexing on Literacy (18.98× the country average). Demographically, the Autism Awareness audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Autism Awareness fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 37.0 |
| Estimated audience size | 388,028 |
Audience persona
The typical Autism Awareness fan in Germany is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Literacy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,301 | 0.56× |
| Bayern | 26,696 | 0.43× |
| Baden-Württemberg | 20,203 | 0.38× |
| Niedersachsen | 17,155 | 0.46× |
| Hessen | 16,165 | 0.55× |
| Rheinland-Pfalz | 13,909 | 0.72× |
| Thüringen | 12,090 | 1.22× |
| Sachsen-Anhalt | 11,590 | 1.15× |
| Berlin | 11,478 | 0.66× |
| Bremen | 10,938 | 3.3× |
| Brandenburg | 10,883 | 0.9× |
| Mecklenburg-Vorpommern | 10,819 | 1.46× |
| Saarland | 10,429 | 2.19× |
| Sachsen | 9,775 | 0.51× |
| Schleswig-Holstein | 9,621 | 0.69× |
| Hamburg | 7,236 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Literacy | 18.98× | Kids & Family |
| Pedagogy | 4.96× | Kids & Family |
| PAW Patrol | 7.44× | Movies & TV |
| Interpersonal relationship | 3.63× | Kids & Family |
| Special education | 15.34× | Business & Career |
| Harry Potter | 1.84× | Movies & TV |
| Inclusion (education) | 15.74× | Kids & Family |
| Tagesschau | 1.95× | Movies & TV |
| Arts and music | 1.52× | Arts & Culture |
| Children's music | 8.08× | Music & Radio |
| National Autistic Society | 18.71× | Health |
| Picture book | 3.52× | Literature |
| Megamind | 9.95× | Movies & TV |
| Toy store | 12.1× | Kids & Family |
| Communication | 1.72× | Technology & Electronics |
| Giorgia Meloni | 5.71× | Politics & Society |
| Barbie | 1.78× | Movies & TV |
| Behavior | 3.49× | Business & Career |
| Sewing | 2.32× | Home & Garden |
| Wikipedia | 1.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.77 |
| Healthy Lifestyle | BALANCE | 1.71 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Mindfulness | BALANCE | 1.5 |
| Spirituality | BALANCE | 1.48 |
| Early Adopter Mentality | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| United Kingdom | 10.8% |
| Brazil | 5.7% |
See Autism Awareness audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Autism Awareness have in Germany?
Autism Awareness has an estimated audience of 388,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Autism Awareness fans?
73.4% of Autism Awareness fans are female, 26.6% are male, with an average age of 37.0 years.
Which brands do Autism Awareness fans like most?
Autism Awareness fans show strongest brand affinity for Literacy (18.98×), Pedagogy (4.96×), and PAW Patrol (7.44×) over the country average.
Where do Autism Awareness fans live in Germany?
Autism Awareness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,301), Bayern (reach 26,696), and Baden-Württemberg (reach 20,203). These three regions account for the largest share of the active audience.
What other brands do Autism Awareness fans also like?
Beyond Autism Awareness itself, the audience over-indexes on Pedagogy (4.96×), PAW Patrol (7.44×), Interpersonal relationship (3.63×), and Special education (15.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Autism Awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.