Behavior Audience in Germany
Behavior has an estimated audience of 3,164,415 people in Germany. 61.5% are female, 38.5% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Kyokushin, KLIX (AM), Este, Veneto, Solo climbing.
The average Behavior fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Kyokushin, KLIX (AM), with strongest over-indexing on Israel (2.61× the country average). Demographically, the Behavior audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Behavior fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 38.7 |
| Estimated audience size | 3,164,415 |
Audience persona
The typical Behavior fan in Germany is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 674,293 | 0.97× |
| Bayern | 451,427 | 0.89× |
| Baden-Württemberg | 397,110 | 0.92× |
| Niedersachsen | 339,279 | 1.1× |
| Hessen | 241,178 | 1× |
| Sachsen | 178,382 | 1.15× |
| Rheinland-Pfalz | 163,146 | 1.03× |
| Berlin | 141,942 | 1× |
| Brandenburg | 116,703 | 1.19× |
| Schleswig-Holstein | 105,149 | 0.93× |
| Sachsen-Anhalt | 83,369 | 1.02× |
| Thüringen | 73,071 | 0.91× |
| Hamburg | 67,056 | 0.94× |
| Mecklenburg-Vorpommern | 63,779 | 1.06× |
| Saarland | 30,421 | 0.78× |
| Bremen | 30,297 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.61× | Travel & Leisure |
| Kyokushin | 13.11× | Sports |
| KLIX (AM) | 2.72× | Music & Radio |
| Este, Veneto | 2.47× | Travel & Leisure |
| Solo climbing | 3.12× | Sports |
| The Journey (1959 film) | 11× | Movies & TV |
| Snow White (Fables) | 1.66× | Literature |
| Home Delivery | 1.99× | Food & Beverages |
| Esra Erol | 3.56× | Movies & TV |
| Kodi (software) | 1.78× | Technology & Electronics |
| Harvey Mudd College | 9.9× | Business & Career |
| Volvo V60 | 2.58× | Cars & Mobility |
| JibJab | 7.06× | Internet & Social Media |
| Medieval fantasy | 5.61× | Literature |
| Samanyolu Haber | 2.27× | Movies & TV |
| Jesolo | 3.84× | Travel & Leisure |
| Preacher (comics) | 3.18× | Literature |
| ICF International | 13.11× | Business & Career |
| Howrse | 6.84× | Games |
| Klezmer | 7.18× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.43 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Mindfulness | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.33 |
| Spirituality | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
See Behavior audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Behavior have in Germany?
Behavior has an estimated audience of 3,164,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Behavior fans?
61.5% of Behavior fans are female, 38.5% are male, with an average age of 38.7 years.
Which brands do Behavior fans like most?
Behavior fans show strongest brand affinity for Israel (2.61×), Kyokushin (13.11×), and KLIX (AM) (2.72×) over the country average.
Where do Behavior fans live in Germany?
Behavior fans in Germany are most concentrated in Nordrhein-Westfalen (reach 674,293), Bayern (reach 451,427), and Baden-Württemberg (reach 397,110). These three regions account for the largest share of the active audience.
What other brands do Behavior fans also like?
Beyond Behavior itself, the audience over-indexes on Kyokushin (13.11×), KLIX (AM) (2.72×), Este, Veneto (2.47×), and Solo climbing (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.