A data profile of the people who buy, follow and care about Behavior in India — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 4,309,347 people in India.
Behavior has an estimated audience of 4,309,347 people in India. 23.2% are female, 76.8% are male, average age 30.8. Top brand affinities: Videography, Jim Carrey, Game of Thrones, Real property, Edward Norton.
Top brand affinities include Videography, Jim Carrey, Game of Thrones, with strongest over-indexing on Videography (3.91× the country average).
Demographically, the Behavior audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
The typical Behavior fan in India is more male, around 30.8 years old, with strong Community Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Behavior profile in India.
23.2% are female, 76.8% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 30.8 |
| Estimated audience size | 4,309,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Behavior audience comes from India.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 6.73× | ||
| 02 | SEMrush | Internet & Social Media | 6.73× | ||
| 03 | Kevin Hart | Movies & TV | 6.73× | ||
| 04 | Supernatural (U.S. TV series) | Movies & TV | 6.58× | ||
| 05 | Úrsula Corberó | Movies & TV | 6.50× | ||
| 06 | Jim Carrey | Movies & TV | 6.27× | ||
| 07 | Borussia Dortmund | Sports | 5.88× | ||
| 08 | Gotham (TV series) | Movies & TV | 5.88× | ||
| 09 | Queen (band) | Music & Radio | 5.49× | ||
| 10 | Alibaba.com | Shopping | 4.45× | ||
| 11 | Videography | Internet & Social Media | 3.91× | ||
| 12 | Kendall Jenner | Fashion & Accessoires | 3.65× | ||
| 13 | The Big Bang Theory | Movies & TV | 3.26× | ||
| 14 | Roman Reigns | Sports | 3.15× | ||
| 15 | FC Bayern Munich | Sports | 2.84× | ||
| 16 | Real property | Home & Garden | 2.57× | ||
| 17 | OnePlus | Technology & Electronics | 1.86× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.68× | ||
| 19 | Game of Thrones | Movies & TV | 1.64× | ||
| 20 | Innovation | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.