A data profile of the people who buy, follow and care about Behavior in Argentina — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 1,737,421 people in Argentina.
Behavior has an estimated audience of 1,737,421 people in Argentina. 65.1% are female, 34.9% are male, average age 39.3. Top brand affinities: Endangered species, Cubism, Vancouver Whitecaps FC, Schlager music, God in Islam.
Top brand affinities include Endangered species, Cubism, Vancouver Whitecaps FC, with strongest over-indexing on Endangered species (1.53× the country average).
Demographically, the Behavior audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Behavior fan in Argentina is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Endangered species.
The key figures that characterise the Behavior profile in Argentina.
65.1% are female, 34.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.3 |
| Estimated audience size | 1,737,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Behavior audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | God in Islam | Politics & Society | 1.72× | ||
| 02 | Criticism of religion | Politics & Society | 1.67× | ||
| 03 | Growth hormone | Health | 1.63× | ||
| 04 | Crowdsourcing | Business & Career | 1.58× | ||
| 05 | Brainstorming | Business & Career | 1.58× | ||
| 06 | Vancouver Whitecaps FC | Sports | 1.57× | ||
| 07 | Cubism | Arts & Culture | 1.55× | ||
| 08 | Endangered species | Pets & Animals | 1.53× | ||
| 09 | Schlager music | Music & Radio | 1.52× | ||
| 10 | Amiens SC | Sports | 1.52× | ||
| 11 | Peter Alexander | Music & Radio | 1.52× | ||
| 12 | Humanoid robot | Technology & Electronics | 1.50× | ||
| 13 | Secret society | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Indulgence | JOY | 1.21× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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