A data profile of the people who buy, follow and care about Behavior in United Kingdom — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 6,918,529 people in United Kingdom.
The average Behavior fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Adoption, with strongest over-indexing on Wikipedia (3.91× the country average).
Demographically, the Behavior audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Behavior fan in United Kingdom is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Behavior profile in United Kingdom.
67.2% are female, 32.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.6 |
| Estimated audience size | 6,918,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Behavior audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
Where the Behavior audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.36× | |
| 02 | Yorkshire and the Humber | ~700K | 1.31× | |
| 03 | North East | ~300K | 1.13× | |
| 04 | Northern Ireland | ~200K | 1.07× | |
| 05 | South East | ~1M | 1.06× | |
| 06 | England | ~5M | 1.02× | |
| 07 | Scotland | ~600K | 0.98× | |
| 08 | Wales | ~400K | 0.93× | |
| 09 | East Midlands | ~500K | 0.92× | |
| 10 | East of England | ~600K | 0.89× | |
| 11 | South West | ~500K | 0.88× | |
| 12 | North West | ~500K | 0.62× |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.95× | ||
| 02 | Jude Law | Movies & TV | 4.95× | ||
| 03 | Wikipedia | Internet & Social Media | 3.91× | ||
| 04 | Adoption | Kids & Family | 3.89× | ||
| 05 | Sketch comedy | Movies & TV | 3.07× | ||
| 06 | Risk management | Business & Career | 2.88× | ||
| 07 | Satire | Literature | 2.60× | ||
| 08 | Refrigerator | Home & Garden | 2.35× | ||
| 09 | Hobby | Home & Garden | 2.24× | ||
| 10 | Esso | Cars & Mobility | 2.24× | ||
| 11 | Mobile home | Cars & Mobility | 2.12× | ||
| 12 | Volunteering | Politics & Society | 2.11× | ||
| 13 | Genetics | Kids & Family | 1.99× | ||
| 14 | Politics | Politics & Society | 1.89× | ||
| 15 | William Hill (bookmaker) | Games | 1.82× | ||
| 16 | Internet & Social Media | 1.77× | |||
| 17 | Distilled beverage | Food & Beverages | 1.74× | ||
| 18 | Aldi | Shopping | 1.73× | ||
| 19 | Kitchen | Home & Garden | 1.66× | ||
| 20 | Weddings | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Mindfulness | BALANCE | 1.29× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.85× | |
| Indulgence | JOY | 0.87× |
Behavior has an estimated audience of 6,918,529 people in United Kingdom, concentrated in England and South East.
67.2% of Behavior fans are female, 32.8% are male, with an average age of 42.6 years.
Behavior fans show strongest brand affinity for Wikipedia (3.91×), Hobby (2.24×), and Adoption (3.89×) over the country average.
Behavior fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Behavior itself, the audience over-indexes on Hobby (2.24×), Adoption (3.89×), Politics (1.89×), and Kitchen (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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