Behavior Audience in Spain
Behavior has an estimated audience of 5,953,965 people in Spain. 63.6% are female, 36.4% are male, average age 44.0. Top brand affinities: MSN, IBEX 35, Elsa Pataky, Julio Iglesias, Mapfre.
Top brand affinities include MSN, IBEX 35, Elsa Pataky, with strongest over-indexing on MSN (3.93× the country average). Demographically, the Behavior audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Behavior fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.0 |
| Estimated audience size | 5,953,965 |
Audience persona
The typical Behavior fan in Spain is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.93× | News |
| IBEX 35 | 2.57× | Business & Career |
| Elsa Pataky | 4.65× | Movies & TV |
| Julio Iglesias | 2.73× | Music & Radio |
| Mapfre | 3.06× | Business & Career |
| Caixabank | 2.49× | Business & Career |
| Movistar | 2.3× | Technology & Electronics |
| Aldi | 2.23× | Shopping |
| CAC 40 | 2.54× | Business & Career |
| Google Maps | 2.18× | Internet & Social Media |
| Orange | 2.61× | Technology & Electronics |
| Stradivarius | 2.03× | Shopping |
| Arturo Pérez-Reverte | 4.41× | Literature |
| EDreams | 2.25× | Travel & Leisure |
| Conforama | 2.53× | Home & Garden |
| Badoo | 2.3× | Internet & Social Media |
| Kundalini yoga | 3.94× | Health |
| Bankinter | 1.76× | Business & Career |
| Cadena SER | 1.8× | Music & Radio |
| BP | 2.25× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Community Orientation | OPEN | 1.41 |
| Mindfulness | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.09 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
See Behavior audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.