Behavior Audience in Spain
Behavior has an estimated audience of 5,953,965 people in Spain. 63.6% are female, 36.4% are male, average age 44.0. Top brand affinities: IBEX 35, Elsa Pataky, Caixabank, Arturo Pérez-Reverte, Satire.
Top brand affinities include IBEX 35, Elsa Pataky, Caixabank, with strongest over-indexing on IBEX 35 (2.4× the country average). Demographically, the Behavior audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Behavior fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.0 |
| Estimated audience size | 5,953,965 |
Audience persona
The typical Behavior fan in Spain is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
Top brand affinities of Behavior fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IBEX 35 | 2.4× | Business & Career |
| Elsa Pataky | 3.87× | Movies & TV |
| Caixabank | 2.27× | Business & Career |
| Arturo Pérez-Reverte | 4.14× | Literature |
| Satire | 4× | Literature |
| Julio Iglesias | 1.8× | Music & Radio |
| Travel website | 2.32× | Travel & Leisure |
| Real property | 2.24× | Home & Garden |
| Aldi | 1.63× | Shopping |
| Bankinter | 1.68× | Business & Career |
| Eva Longoria | 4.24× | Movies & TV |
| Genetics | 2.11× | Kids & Family |
| Wikipedia | 1.93× | Internet & Social Media |
| Politics | 1.51× | Politics & Society |
| Reese Witherspoon | 5.11× | Movies & TV |
| Richard Gere | 2.51× | Movies & TV |
| BP | 1.92× | Cars & Mobility |
| Charity and causes | 2.04× | Business & Career |
| Political science | 2.56× | Business & Career |
| Robert Redford | 1.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.62 |
| Spirituality | BALANCE | 1.33 |
| Individualism | JOY | 1.29 |
| Quality Awareness | PREMIUM | 1.26 |
| Convenience Orientation | PREMIUM | 1.24 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
See Behavior audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.