A data profile of the people who buy, follow and care about Behavior in Spain — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 5,953,965 people in Spain.
Behavior has an estimated audience of 5,953,965 people in Spain. 63.6% are female, 36.4% are male, average age 44.0. Top brand affinities: IBEX 35, Caixabank, Elsa Pataky, Arturo Pérez-Reverte, Satire.
Top brand affinities include IBEX 35, Caixabank, Elsa Pataky, with strongest over-indexing on IBEX 35 (2.4× the country average).
Demographically, the Behavior audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Behavior fan in Spain is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Behavior profile in Spain.
63.6% are female, 36.4% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.0 |
| Estimated audience size | 5,953,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Behavior audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reese Witherspoon | Movies & TV | 5.11× | ||
| 02 | Arturo Pérez-Reverte | Literature | 4.14× | ||
| 03 | Satire | Literature | 4.00× | ||
| 04 | Elsa Pataky | Movies & TV | 3.87× | ||
| 05 | Political science | Business & Career | 2.56× | ||
| 06 | IBEX 35 | Business & Career | 2.40× | ||
| 07 | Travel website | Travel & Leisure | 2.32× | ||
| 08 | Caixabank | Business & Career | 2.27× | ||
| 09 | Real property | Home & Garden | 2.24× | ||
| 10 | Genetics | Kids & Family | 2.11× | ||
| 11 | Cat food | Pets & Animals | 2.05× | ||
| 12 | Charity and causes | Business & Career | 2.04× | ||
| 13 | Robert Redford | Movies & TV | 1.94× | ||
| 14 | Wikipedia | Internet & Social Media | 1.93× | ||
| 15 | BP | Cars & Mobility | 1.92× | ||
| 16 | Bookselling | Literature | 1.87× | ||
| 17 | Julio Iglesias | Music & Radio | 1.80× | ||
| 18 | Bankinter | Business & Career | 1.68× | ||
| 19 | Aldi | Shopping | 1.63× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Spirituality | BALANCE | 1.33× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.89× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.