A data profile of the people who buy, follow and care about Behavior in Brazil — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 7,288,088 people in Brazil.
Behavior has an estimated audience of 7,288,088 people in Brazil. 71.1% are female, 28.9% are male, average age 35.5. Top brand affinities: Dafiti, Rick and Morty, Spanish language, Salad, MSN.
Top brand affinities include Dafiti, Rick and Morty, Spanish language, with strongest over-indexing on Dafiti (2.1× the country average).
Demographically, the Behavior audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Behavior fan in Brazil is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Dafiti.
The key figures that characterise the Behavior profile in Brazil.
71.1% are female, 28.9% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 35.5 |
| Estimated audience size | 7,288,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Behavior audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.21× | ||
| 02 | Borussia Dortmund | Sports | 3.21× | ||
| 03 | Toy Story (franchise) | Movies & TV | 3.21× | ||
| 04 | Germany | Travel & Leisure | 3.21× | ||
| 05 | Thiago Silva | Sports | 3.21× | ||
| 06 | Blender | Home & Garden | 3.21× | ||
| 07 | Arrow | Movies & TV | 3.21× | ||
| 08 | Philippe Coutinho | Sports | 3.21× | ||
| 09 | Elizabeth Olsen | Movies & TV | 3.21× | ||
| 10 | Kevin Costner | Movies & TV | 3.21× | ||
| 11 | Salad | Food & Beverages | 3.20× | ||
| 12 | Prince (musician) | Music & Radio | 3.10× | ||
| 13 | Spanish language | Politics & Society | 2.20× | ||
| 14 | Sylvester Stallone | Movies & TV | 2.16× | ||
| 15 | Dafiti | Fashion & Accessoires | 2.10× | ||
| 16 | The Big Bang Theory | Movies & TV | 1.87× | ||
| 17 | MSN | News | 1.63× | ||
| 18 | Wikipedia | Internet & Social Media | 1.58× | ||
| 19 | BTS | Music & Radio | 1.56× | ||
| 20 | Centauro | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.37× | |
| Community Orientation | OPEN | 1.36× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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