A data profile of the people who buy, follow and care about Behavior in France — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 2,795,892 people in France.
Behavior has an estimated audience of 2,795,892 people in France. 61.5% are female, 38.5% are male, average age 40.6. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Dentistry, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (246.5× the country average).
Demographically, the Behavior audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Behavior fan in France is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Behavior profile in France.
61.5% are female, 38.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.6 |
| Estimated audience size | 2,795,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Behavior audience comes from France.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 246.50× | ||
| 02 | Selfridges | Shopping | 169.95× | ||
| 03 | Christmas Gift | Kids & Family | 27.70× | ||
| 04 | Myspace | Internet & Social Media | 20.00× | ||
| 05 | Winx Club | Movies & TV | 20.00× | ||
| 06 | Big Time Rush | Movies & TV | 20.00× | ||
| 07 | Christmas tree | Kids & Family | 18.21× | ||
| 08 | Google Voice | Technology & Electronics | 18.14× | ||
| 09 | Dentistry | Business & Career | 16.84× | ||
| 10 | Kitchen garden | Home & Garden | 15.33× | ||
| 11 | Broadcasting of sports events | Movies & TV | 14.15× | ||
| 12 | Breast Cancer awareness | Health | 13.39× | ||
| 13 | Girl power | Politics & Society | 12.77× | ||
| 14 | Zoom lens | Technology & Electronics | 12.57× | ||
| 15 | Hormone | Health | 12.43× | ||
| 16 | MyHeritage | Kids & Family | 11.14× | ||
| 17 | New Testament | Politics & Society | 10.80× | ||
| 18 | Improvisation | Music & Radio | 7.92× | ||
| 19 | Political science | Business & Career | 3.36× | ||
| 20 | Indeed.com | Business & Career | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.10× | |
| Individualism | JOY | 1.64× | |
| Spirituality | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Indulgence | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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