Behavior Audience in United States

Behavior logo

Behavior has an estimated audience of 37,447,053 people in United States. 62.0% are female, 38.0% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Solo climbing, Certified diabetes educator, Voltron: Legendary Defender, Hattiesburg, Mississippi, Software widget.

The average Behavior fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Solo climbing, Certified diabetes educator, Voltron: Legendary Defender, with strongest over-indexing on Solo climbing (2.26× the country average). Demographically, the Behavior audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Behavior fans

Demographic split for Behavior audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.5
Estimated audience size37,447,053

Audience persona

The typical Behavior fan in United States is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Solo climbing.

Top regions in United States

Top regions ranked by reach for Behavior in United States
RegionReachAffinity
California5,110,5911.24×
Texas3,771,5761.17×
Florida3,314,6721.31×
New York2,317,2731.11×
Georgia1,358,3951.18×
Illinois1,294,0581.04×
Pennsylvania1,271,3791.01×
North Carolina1,195,2011.06×
Ohio1,140,7530.99×
Virginia1,085,1951.19×
Michigan1,046,7351.07×
New Jersey964,9331.01×
Washington852,1181.13×
Arizona822,9441.08×
Indiana732,6631.07×
Maryland715,3301.11×
Tennessee707,5580.94×
Massachusetts703,5470.95×
Missouri598,5620.99×
South Carolina576,0671.02×
Louisiana571,2551.18×
Colorado565,6480.96×
Alabama522,4511×
Minnesota494,9550.92×
Wisconsin486,6940.86×
Kentucky482,7101.03×
Oregon459,6711.07×
Oklahoma456,9301.1×
Connecticut369,3940.98×
Nevada365,4431.01×
Mississippi350,3861.14×
Utah319,9390.95×
Arkansas315,6441.02×
Kansas301,9811.02×
Iowa290,2430.94×
New Mexico213,5571.14×
Idaho172,3680.92×
West Virginia171,5850.98×
Nebraska158,5530.84×
Hawaii144,7150.9×
New Hampshire125,6180.85×
Maine119,8430.89×
Washington, District of Columbia115,1131.02×
Rhode Island102,8500.86×
Delaware90,0400.87×
Montana80,6850.78×
Alaska70,5740.88×
North Dakota69,3030.9×
South Dakota63,7110.74×
Vermont49,8990.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Behavior audience
BrandAffinityCategory
Solo climbing2.26×Sports
Certified diabetes educator2.35×Business & Career
Voltron: Legendary Defender2.57×Movies & TV
Hattiesburg, Mississippi1.52×Travel & Leisure
Software widget2.05×Technology & Electronics
Escape Games2.3×Games
Final Fantasy VII (Famicom)1.7×Games
Isabela (province)1.51×
Fat-tailed sheep2.11×Pets & Animals
Seagram's Escapes2.22×Food & Beverages
Cachaça1.64×Food & Beverages
Saxophone technique1.55×Music & Radio
Hélio Gracie1.76×Sports
Fatherly1.95×Kids & Family
Houston County, Georgia1.64×Travel & Leisure
Ext JS1.61×Technology & Electronics
Donmar Warehouse1.77×Arts & Culture
edureka1.79×Business & Career
Cachoeira1.71×Travel & Leisure
L'Escala2.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Behavior audience
TraitClusterScore
IndividualismJOY1.13
SpiritualityBALANCE1.1
ExtroversionTHRILL1.09
MindfulnessBALANCE1.03
Urban LifestyleOPEN1.03
Community OrientationOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Behavior
CountryShare
United States26.3%
Italy5.7%
Brazil5.1%

See Behavior audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Behavior have in United States?

Behavior has an estimated audience of 37,447,053 people in United States, concentrated in California and Texas.

What is the gender split and age of Behavior fans?

62.0% of Behavior fans are female, 38.0% are male, with an average age of 41.5 years.

Which brands do Behavior fans like most?

Behavior fans show strongest brand affinity for Solo climbing (2.26×), Certified diabetes educator (2.35×), and Voltron: Legendary Defender (2.57×) over the country average.

Where do Behavior fans live in United States?

Behavior fans in United States are most concentrated in California (reach 5,110,591), Texas (reach 3,771,576), and Florida (reach 3,314,672). These three regions account for the largest share of the active audience.

What other brands do Behavior fans also like?

Beyond Behavior itself, the audience over-indexes on Certified diabetes educator (2.35×), Voltron: Legendary Defender (2.57×), Hattiesburg, Mississippi (1.52×), and Software widget (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.