A data profile of the people who buy, follow and care about Behavior in Italy — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 8,069,553 people in Italy.
Behavior has an estimated audience of 8,069,553 people in Italy. 63.5% are female, 36.5% are male, average age 41.8. Top brand affinities: Wikipedia, WhatsApp, Satire, Singer-songwriter, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.5× the country average).
Demographically, the Behavior audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Behavior fan in Italy is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Behavior profile in Italy.
63.5% are female, 36.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 41.8 |
| Estimated audience size | 8,069,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Behavior audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.50× | ||
| 02 | New Testament | Politics & Society | 3.91× | ||
| 03 | Satire | Literature | 3.60× | ||
| 04 | Improvisation | Music & Radio | 3.57× | ||
| 05 | Antonio Conte | Sports | 3.19× | ||
| 06 | General practitioner | Health | 2.98× | ||
| 07 | Doctor of Medicine | Business & Career | 2.82× | ||
| 08 | Rose | Home & Garden | 2.53× | ||
| 09 | Mediaset | Technology & Electronics | 2.31× | ||
| 10 | Political science | Business & Career | 2.16× | ||
| 11 | Singer-songwriter | Music & Radio | 2.02× | ||
| 12 | Volunteering | Politics & Society | 2.02× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.95× | ||
| 14 | Champagne | Food & Beverages | 1.75× | ||
| 15 | Musical theatre | Movies & TV | 1.73× | ||
| 16 | Genetics | Kids & Family | 1.70× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Nonprofit organization | Politics & Society | 1.58× | ||
| 19 | Financial services | Business & Career | 1.54× | ||
| 20 | Milk | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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