Behavior Audience in Mexico
Behavior has an estimated audience of 6,383,160 people in Mexico. 53.8% are female, 46.2% are male, average age 29.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (239.38× the country average). Demographically, the Behavior audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Behavior fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 29.8 |
| Estimated audience size | 6,383,160 |
Audience persona
The typical Behavior fan in Mexico is balanced, around 29.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Behavior fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 239.38× | Shopping |
| Costa Rica | 467.34× | Travel & Leisure |
| Game consoles | 166.67× | Technology & Electronics |
| Catholic Church | 127.45× | Politics & Society |
| Sarcasm | 89.87× | Politics & Society |
| Mobile game | 71.92× | Games |
| Travel agency | 82.52× | Travel & Leisure |
| Banana | 66.18× | Food & Beverages |
| El País | 65.36× | News |
| Broadcasting of sports events | 86.6× | Movies & TV |
| Exfoliation (cosmetology) | 132.78× | Beauty & Wellness |
| Valentine's Day | 110.81× | Kids & Family |
| Dentistry | 55.56× | Business & Career |
| Sexology | 42.48× | Kids & Family |
| Daily Horoscope | 522.31× | Internet & Social Media |
| Freeware | 32.68× | Technology & Electronics |
| Orange (fruit) | 53.92× | Food & Beverages |
| Breastfeeding | 37.58× | Kids & Family |
| Multi-level marketing | 44.12× | Business & Career |
| Papaya | 39.22× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.27 |
| Travelling | THRILL | 21.42 |
| Urban Lifestyle | OPEN | 4.34 |
| Risk Appetite | THRILL | 2.39 |
| Mindfulness | BALANCE | 1.57 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
See Behavior audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.