A data profile of the people who buy, follow and care about Behavior in Portugal — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 1,498,615 people in Portugal.
The average Behavior fan in Portugal is 44.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Reddit, Microwave oven, Rail transport, with strongest over-indexing on Reddit (1.57× the country average).
Demographically, the Behavior audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Behavior fan in Portugal is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Reddit.
The key figures that characterise the Behavior profile in Portugal.
63.5% are female, 36.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 44.6 |
| Estimated audience size | 1,498,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Behavior audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
Where the Behavior audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.43× | |
| 02 | Setúbal District | ~200K | 1.23× | |
| 03 | Porto District | ~400K | 1.16× | |
| 04 | Santarém District | ~80K | 1.16× | |
| 05 | Coimbra District | ~80K | 1.07× | |
| 06 | Braga District | ~100K | 1.03× | |
| 07 | Bragança District | ~20K | 1.02× | |
| 08 | Portalegre District | ~20K | 1.02× | |
| 09 | Aveiro District | ~100K | 1.01× | |
| 10 | Leiria District | ~80K | 1.01× | |
| 11 | Beja District | ~20K | 1.01× | |
| 12 | Guarda District | ~20K | 1.01× | |
| 13 | Évora District | ~30K | 0.99× | |
| 14 | Vila Real District | ~30K | 0.98× | |
| 15 | Castelo Branco District | ~30K | 0.97× | |
| 16 | Faro District | ~90K | 0.96× | |
| 17 | Azores | ~40K | 0.96× | |
| 18 | Viseu District | ~50K | 0.95× | |
| 19 | Viana do Castelo District | ~40K | 0.95× | |
| 20 | Madeira | ~40K | 0.94× |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 1.87× | ||
| 02 | Individualism | Politics & Society | 1.85× | ||
| 03 | Traditional medicine | Health | 1.82× | ||
| 04 | Crocs | Fashion & Accessoires | 1.79× | ||
| 05 | Aromatherapy | Home & Garden | 1.73× | ||
| 06 | Private school | Kids & Family | 1.70× | ||
| 07 | Sugar substitute | Food & Beverages | 1.69× | ||
| 08 | Medicinal plants | Health | 1.68× | ||
| 09 | Herbalism | Health | 1.66× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 11 | Employment agency | Business & Career | 1.62× | ||
| 12 | Anne Hathaway | Movies & TV | 1.62× | ||
| 13 | Urban agriculture | Business & Career | 1.61× | ||
| 14 | Internet & Social Media | 1.57× | |||
| 15 | Freedom of speech | Politics & Society | 1.57× | ||
| 16 | Low-cost carrier | Travel & Leisure | 1.56× | ||
| 17 | Microwave oven | Home & Garden | 1.54× | ||
| 18 | Rail transport | Travel & Leisure | 1.54× | ||
| 19 | Internet service provider | Technology & Electronics | 1.54× | ||
| 20 | Charitable organization | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Career Orientation | POWER | 1.42× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.91× |
Behavior has an estimated audience of 1,498,615 people in Portugal, concentrated in Lisbon District and Porto District.
63.5% of Behavior fans are female, 36.5% are male, with an average age of 44.6 years.
Behavior fans show strongest brand affinity for Reddit (1.57×), Microwave oven (1.54×), and Rail transport (1.54×) over the country average.
Behavior fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Behavior itself, the audience over-indexes on Microwave oven (1.54×), Rail transport (1.54×), Charitable organization (1.52×), and Individualism (1.85×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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